Reach for the Stars

Celebrity Cruises’ new program honors agent scholars

By: By Marilyn Green

Celebrity Cruises is extending its star treatment to agents with the launch of Celebrity Five-Star Academy,” an online training program that certifies travel agents to become experts in selling Celebrity’s cruise vacations.

The multi-tiered program will launch in stages, each named with the number of stars earned by successfully completing it. The first, or One-Star, level will center on an overview of Celebrity’s history, fleet, guests, destinations and services. Agents who complete the training and score over 80 percent on its tests will earn the designation of Celebrity One-Star Agents.

The second and third levels, launching in October and November, respectively, will cover more detailed aspects of the Celebrity Cruises brand, including dining, accommodations, Celebrity’s Star Treatment, spa services and specific ports of call.

Levels four and five will follow, consisting of training on all the tools Celebrity offers travel agents in the areas of business development and selling Celebrity’s cruises.

As agents successfully complete each of the first four levels, they will qualify to print certificates noting their designation up to a Celebrity Four-Star Agent. Those who go on to complete the fifth level will be designated a Celebrity Five-Star Agent, and their agencies will be featured in Celebrity’s online travel agent locator tool. Five-Star Agents will receive vouchers for various tools that they can use to help to increase their business, including a logo for use in their marketing materials. They will also be eligible to win cruises, co-op funds and training opportunities for themselves and/or their agency.

“The launch of the Celebrity Five-Star Academy marks our sincere commitment to collaborating with our travel agent partners to increase their knowledge and ultimately grow their business,” said Dondra Ritzenthaler, senior vice president of sales. “This program will give our travel agent partners the opportunity to gain a high level of insight and expertise about all things Celebrity as well as to develop an understanding of how to convey to their clients the satisfaction of experiencing Celebrity’s Star Treatment onboard our ships.”