September to Remember

By Marilyn GreenRegent Seven Seas Cruises (RSSC) has announced that September was a record month for bookings. The strengthening demand has prompted RSSC to raise prices on almost half of its remaining departures. Another price increase is slated for Jan.

By: By Marilyn Green

Regent Seven Seas Cruises (RSSC) has announced that September was a record month for bookings. The strengthening demand has prompted RSSC to raise prices on almost half of its remaining departures. Another price increase is slated for Jan. 1.

The company credits the record booking activity to the promotional offers on its ultra-inclusive 2010 voyages, including free shore excursions, free airfare and 2-for-one cruise fares.

“Our decision to introduce the world’s most all-inclusive luxury cruise product has clearly struck a chord with savvy consumers, who recognize the outstanding quality and value of the Regent Seven Seas Cruises product,” said president and CEO Mark Conroy. “Our travel agent partners have also responded by bringing new customers to the brand and, at the same time, earning higher commissions through the virtual elimination of non-commissionable fares on our 2010 products.”

RSSC has also announced that the line’s 490-guest Seven Seas Navigator will undergo a comprehensive, stem-to-stern refurbishment in time to debut on a New Year’s Caribbean voyage departing Fort Lauderdale, Fla., on Dec. 28.

The Navigator will have a new look, two new dining venues and a spa operated by Canyon Ranch. A contemporary version of the steakhouse, Prime 7, will offer steaks and chops along with fresh seafood and poultry. La Veranda, offering indoor and outdoor seating, will replace the current Portofino’s restaurant, and serve breakfast and lunch, as well as regionally themed specialty dinners.

In addition, the line has relaunched its travel agent educational program, Regent Seven Seas Cruises University. The course consists of six sections: Shipboard Experience, Destination Experience, Luxury Selling Tips, Travel Agent Support, Policies and the Final Exam. Upon successful completion and a passing grade in the final exam, agents receive rewards including two Continuing Education Units from The Travel Institute and a $100 bonus commission certificate that can be applied to any new RSSC booking made within 60 days of graduation.

“Selling a luxury vacation experience requires deep product and sales knowledge, and this medium provides a user-friendly and effective way of conveying that knowledge,” said Randall Soy, CTC, vice president of sales.

www.rssc.com

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