Holland America Line’s first Signature-class ship, ms Eurodam,
will feature an exclusive collection of Signature Shops in an
expanded shopping promenade when the 2,104-passenger luxury liner
debuts in June 2008.
The Signature Shops concept highlights four major additions:
high-end Merabella, offering one-of-a-kind designer jewelry
collections; Fine Jewelry, specializing in diamonds and gemstones;
Fine Watches; and Destination & Apparel, featuring a selection
tailored to the climate in which guests are cruising in addition to
classic nautical wear.
“Holland America Line successfully introduced Merabella, the
high-end jewelry store, on the ms Amsterdam and added it to the
Vista-class ms Westerdam in May,” said Richard D. Meadows,
executive vice president, marketing, sales and guest programs. “The
positive response from guests convinced us to include Merabella on
our new Eurodam as well as introduce it to other ships in our
“Guest feedback also led Holland America Line to add
approximately 1,000 square feet of boutique space and add other
luxury Signature Shops on these ships,” said Meadows. “We’re
responding to a new trend in cruise guests’ shopping preferences
they definitely want expanded selection and upscale choices while
And the Eurodam’s perks don’t end there.
With one more deck than Holland America Line’s 10-deck
Vista-class ships, the Signature-class Eurodam will feature three
alternative dining venues, including a new pan-Asian restaurant
with panoramic views and the Explorations Cafe, powered by the New
York Times. Other additions include an Explorer’s Lounge Bar, new
atrium bar area, reconfigured show lounge and a new photographic
and imaging center.