Silversea Launches Personalized Voyages Program

Silversea Cruises is doing away with rigid embarkation schedules for the

By: Theresa Norton Masek

Silversea Cruises is doing away with rigid embarkation schedules for the Silver Cloud in 2003, allowing guests to customize the length of their cruises.

The new Personalized Voyages program lets cruisers decide where and when they want to board and disembark the ship, choosing from more than 200 ports of call.

Guests can stay onboard as long as they like, with a minimum of five nights required.

“At Silversea, we are defining a new level of luxury by recognizing that different people have different travel styles at different times,” said CEO Albert Peter. “In some instances, guests can only travel at certain intervals for a set number of days, particularly as many travelers are combining leisure trips with their business travel plans.”

The Silver Cloud’s 2003 schedule lists the ports at which passengers can embark or debark. The schedule can be found in the 2003 cruise atlas, which was due out last week, or on the web site at www.sil

A daily rate is charged for each day the passenger is onboard. There is no rate charged for the disembarkation day.

Published daily rates range from $345, primarily on trans-Atlantic crossings in May and October, to $995 for July calls in the Baltic Sea. A Silversea spokesman said commissions will simply be calculated on the daily rates. Travel agents would get their usual Silversea percentage on the total booking.

The daily rates do not include air transportation but do cover wines, spirits, taxes, port charges and gratuities, and on certain sailings, special shore events. Silversea will assist with hotel and transfer arrangements in some ports for a fee.