The Cunard World Club has revised its benefit program to tailor
and reward the traveling patterns of its loyal guests. With a range
of new benefits and tiers, the program enhancements include the
addition of a new Diamond-member level and allowing the number of
days, as well as the number of completed voyages, to calculate into
achieving higher tier levels.
“When it comes to acknowledging our guests’ dedication and
passion for Cunard, we seek to be the best in class and these
enhancements reflect the V.I.P. services and experiences that our
loyal guests find most valuable,” said Carol Marlow, Cunard’s
president and managing director.
With these changes, Cunard World Club now has four tier levels:
Silver, Gold, Platinum and Diamond. A guest’s tier level is
determined by the number of days or voyages at sea and increases
with additional travel. Each tier has different rewards.
For example, the World Club Silver guests, travelers who have
completed one voyage, receive a tiered key card, onboard
welcome-back letter, World Club member savings, access to a
dedicated World Club Desk (both shore-side and onboard), quarterly
Cundarder Magazine and access to the members’ section at
The next level, the World Club Gold level, is for guests who
have traveled on three to seven voyages, or 20 to 69 days at sea,
according to the new calculations. These guests receive a World
Club Gold pin, invitation to the Members’ Cocktail Party, credit
toward a complimentary internet package (valued at $50) and
preferred reservations in Todd English.
For guests on their eighth through fifteenth voyages, or 71st to
149th day at sea, these Platinum members receive all of the Gold
member benefits, in addition to a World Club Platinum pin, a larger
internet package (valued at $90), discounts on dry cleaning,
laundry services and White Star luggage service and priority
check-in and disembarkation. Onboard, Platinum level members
receive exclusive invitations to a complimentary wine tasting and
the Senior Officers’ Party.
Under the new tier structure, the most loyal guests at the
pinnacle of the World Club Program are the Diamond-level Cunarders.
These devoted travelers have completed at least fifteen voyages or
150 days at sea and receive a plethora of benefits. In addition to
all of the Platinum benefits, Diamond members receive a World Club
Diamond-level pin, an even larger complimentary internet package
(at a value of $170), a Diamond Member contact at the Shoreside
World Club Desk, priority luggage delivery and priority
reservations with the voyage sales specialists.