WLCN Goes Virtual

Registration is now open for the new online feature

By: Terra Judge

Cruise Lines International Association (CLIA) has opened registration for the Virtual World’s Largest Cruise Night (WLCN), the newest feature in the one-day travel agency initiative.

The virtual component enables agents to participate online, reaching even more potential cruise guests.

WLCN, the centerpiece for CLIA’s October National Cruise Vacation Month, will be held Wed., Oct. 17 and is now in its third year.

Over 700 agencies participated in 2006, generating $18.5 million in cruise sales and more than $2.4 million in travel agency commissions.

The Virtual WLCN capability allows agents to host a virtual event online. Agents will be able to customize a Web page featuring their agency information and choose up to five short videos of the cruise products from participating CLIA member lines. A unique URL will then be created that can be distributed to their clients and new prospects, inviting them to participate remotely.

Among the participating CLIA lines in the virtual component are Carnival Cruise Lines, Celebrity Cruises, Costa Cruises, Crystal Cruises, Disney Cruise Line, Holland America Line, MSC Cruises, Norwegian Cruise Line, Oceania Cruises, Princess Cruises, Regent Seven Seas Cruises, Royal Caribbean International, Seabourn Cruise Line, Silversea Cruises and Uniworld Grand River Cruises.

In addition to virtual events, during this one 24-hour period, agencies this year will hold luncheons, cocktail parties, dinners, full-scale expos, and many other activities to promote the value and desirability of cruise vacations.