LONDON Discriminating business travelers and well-heeled tourists
looking for a smart, intimate, boutique hotel in central London
will find what they seek at “41.”
Located between the Mayfair and Victoria areas, 41 is a scone’s
throw from Buckingham Palace and a short taxi ride from West End
theaters. Victoria Station is a three-minute walk from the
When 41 opened in 2000 it offered guests an all-inclusive rate.
But, during a recent hosted stay there, 41’s manager Chantal Morand
said that the all-inclusive concept “didn’t catch on.” So the hotel
reopened in March with the aim of providing guests with the
ambience and amenities of a private club, with an emphasis on
In addition to concierge services and twice-daily maid service,
41 offers butler service. And there’s 24-hour room service and a
“whatever, whenever” button on the room phone.
The hotel has only 18 rooms 14 “Executive King” rooms at a rack
rate of about $350, three junior suites at $640 and a master suite
The hotel’s decor features a black-and-white motif, with
mahogany and dark leather nicely balanced by white wall treatments
and bed linens, and enhanced by African art a reflection of the
South African heritage of the principals of the Red Carnation
Group, 41’s owner. The beds handmade and fitted with Egyptian
cotton linens are to die for.
Every room has a gas fireplace, a minibar, and guest-controlled
heating and cooling. Marble baths feature a waterfall shower (with
excellent water pressure, something not to be taken for granted in
London), separate tub, heated towel rack and bath products from
none other than Penhaligon’s.
With no name to indicate its existence, save the number 41 on
the street facade, the hotel nestles against its next-door big
sibling, the 172-room Rubens Hotel, also owned by the Red Carnation
Group. Guests at 41 can sign for drinks and meals in the Rubens’
several restaurants, lounges and bars.
Another privilege of a stay at 41 is the ability to sign for
drinks and meals at Bbar, the very hip restaurant next door.
Red Carnation also operates the Milestone in Kensington, the
Chesterfield in Mayfair and the Montague in Bloomsbury.