A Private 'Sidekick'

Wailea Beach Villas offers guests a virtual butler service

By: Terra Judge

To offer guests seclusion, Wailea Beach Villas has introduced the “Privacy Sidekick.” This virtual butler service meets clients’ needs discreetly through the use of a T-Mobile Sidekick.

This instant-messaging device is designed to allow guests to contact a personal concierge without having to compromise privacy and is available for $100 a day.

“The concept of a ‘Privacy Sidekick’ was invented with VIPs, celebrities and high-profile guests in mind,” said Maynard Torchiana, managing director of Wailea Beach Villas. “This is an innovative approach to fulfilling our guests’ needs with the touch of a button. We want our guests to enjoy their privacy, while always having an attentive concierge just a few key strikes away.”

Officials say the “Privacy Sidekick” is the next step in presenting guests with ultra-personalized attention. For example, guests can request a fully stocked refrigerator upon arrival from a snorkeling adventure, refreshments waiting after a long shopping excursion or a private helicopter tour arranged within hours of request.

The 98-unit luxury villa resort, managed by Destination Hotels & Resorts, was designed as an exclusive hideaway for those seeking solitude. The property offers 20 elevators with access to private villas and a secured check-in area separate from the lobby to protect guest anonymity.

Accommodations range in size from 1,800 to 3,100 square feet, with a choice of two- or three-bedroom floor plans. Villas feature European kitchens with state-of-the-art appliances, large lanais with built-in barbeques, plunge pools, outdoor showers and distinctive furnishings.

Located on the famous Wailea coastline on Maui, the resort is nestled in an 11-acre tropical garden and is adjacent to The Shops at Wailea, a myriad of eateries and neighbor to an array of world-class, full-service luxury hotels and destination spas.