An Adventure to Remember

The commissionable Maui Off Road package is one of many new packages aimed at active travelers.

By: Marty Wentzel

KAANAPALI, Maui Kaanapali Beach Hotel has created two new programs with adventure travelers and families in mind. “We want potential customers to know that we offer a variety of options to sightseers, history and culture buffs and fun seekers in general,” said Luana Paahana, Kaanapali Beach Hotel sales and marketing director.

The new Maui Off Road package, which comes with a rental car, lets guests choose two of the following activities: a zipline ride across a mountain ravine, 2.5-hour horseback ride, upcountry ATV excursion, rainforest hike to a waterfall and bike ride down Haleakala volcano. Available only by booking online, the commissionable five-night package costs $840 per person, based on double occupancy, for guests 16 years or older. The rate is good through Aug. 31. For stays of seven nights, clients also get a welcome amenity. Those staying 10 nights get 10 percent off meals at the hotel’s Tiki Terrace.

On July 1, the hotel debuts a dinner show called Kupanaha: Maui Magic for All Ages. The production combines hula, chant and sleight of hand as it shares ancient Hawaiian myths and legends. Shows run Tuesday through Saturday from 5 p.m. to 8 p.m. Admission ranges from $29 to $79 per person, depending on seat selection.

“We’ve released both packages to address the market demand for value and unique experiences,” said Paahana. “The Maui Off Road package offers the kind of active, outdoor fun that people associate with summer. The magic show captures the hotel’s Hawaiianness and appeals to first-time and repeat travelers.” Kaanapali Beach Hotel is promoting the new programs through advertising, e-mails, sales calls and travel trade shows. “We attend all of Maui Visitors Bureau’s seminars, and we are participating with our wholesalers in their agent events throughout the summer,” said Paahana.

Meanwhile, the oceanfront hotel is continuing several other established packages this year. Awake to Paradise provides buffet breakfast for two (nightly from $195 per couple). Room and Wheels includes a compact car (from $205). The five-night Best of the Beach comes with buffet breakfast, dinner show, Maui Ocean Center admission, three days’ use of a beach cabana and snorkel gear, two beach towels and a snack pack (from $1,499).

Golfers booking three nights get daily buffet breakfast, rental car and two rounds of golf per person at the Kaanapali Golf Courses (from $1,079). Couples can book Island Romance: a five-night package with fruit, nuts and champagne on arrival; rental car; daily buffet breakfast; one dinner; picnic lunch; and either a cocktail cruise, snorkel sail, surfing lesson or admission to the live Ulalena show in Lahaina ($1,669).

To encourage agent bookings, Kaanapali Beach Hotel recently introduced the Best of Maui sweepstakes. Now through Dec. 15, each time an agent sends a client to the hotel with a VIP card, the agent is entered in a drawing for a free trip to Maui for two in 2004. The winner will be announced on Jan. 3, 2004.

Flanking Kaanapali Beach, the 430-room hotel got an unexpected promotional boost in mid-May, with the release of the 2003 America’s Best Beaches list. Compiled annually by coastal scientist Stephen Leatherman, aka Dr. Beach, the list gave Kaanapali Beach top honors this year.