KAANAPALI, Maui Kaanapali Beach Hotel has created two new programs
with adventure travelers and families in mind. “We want potential
customers to know that we offer a variety of options to sightseers,
history and culture buffs and fun seekers in general,” said Luana
Paahana, Kaanapali Beach Hotel sales and marketing director.
The new Maui Off Road package, which comes with a rental car,
lets guests choose two of the following activities: a zipline ride
across a mountain ravine, 2.5-hour horseback ride, upcountry ATV
excursion, rainforest hike to a waterfall and bike ride down
Haleakala volcano. Available only by booking online, the
commissionable five-night package costs $840 per person, based on
double occupancy, for guests 16 years or older. The rate is good
through Aug. 31. For stays of seven nights, clients also get a
welcome amenity. Those staying 10 nights get 10 percent off meals
at the hotel’s Tiki Terrace.
On July 1, the hotel debuts a dinner show called Kupanaha: Maui
Magic for All Ages. The production combines hula, chant and sleight
of hand as it shares ancient Hawaiian myths and legends. Shows run
Tuesday through Saturday from 5 p.m. to 8 p.m. Admission ranges
from $29 to $79 per person, depending on seat selection.
“We’ve released both packages to address the market demand for
value and unique experiences,” said Paahana. “The Maui Off Road
package offers the kind of active, outdoor fun that people
associate with summer. The magic show captures the hotel’s
Hawaiianness and appeals to first-time and repeat travelers.”
Kaanapali Beach Hotel is promoting the new programs through
advertising, e-mails, sales calls and travel trade shows. “We
attend all of Maui Visitors Bureau’s seminars, and we are
participating with our wholesalers in their agent events throughout
the summer,” said Paahana.
Meanwhile, the oceanfront hotel is continuing several other
established packages this year. Awake to Paradise provides buffet
breakfast for two (nightly from $195 per couple). Room and Wheels
includes a compact car (from $205). The five-night Best of the
Beach comes with buffet breakfast, dinner show, Maui Ocean Center
admission, three days’ use of a beach cabana and snorkel gear, two
beach towels and a snack pack (from $1,499).
Golfers booking three nights get daily buffet breakfast, rental
car and two rounds of golf per person at the Kaanapali Golf Courses
(from $1,079). Couples can book Island Romance: a five-night
package with fruit, nuts and champagne on arrival; rental car;
daily buffet breakfast; one dinner; picnic lunch; and either a
cocktail cruise, snorkel sail, surfing lesson or admission to the
live Ulalena show in Lahaina ($1,669).
To encourage agent bookings, Kaanapali Beach Hotel recently
introduced the Best of Maui sweepstakes. Now through Dec. 15, each
time an agent sends a client to the hotel with a VIP card, the
agent is entered in a drawing for a free trip to Maui for two in
2004. The winner will be announced on Jan. 3, 2004.
Flanking Kaanapali Beach, the 430-room hotel got an unexpected
promotional boost in mid-May, with the release of the 2003
America’s Best Beaches list. Compiled annually by coastal scientist
Stephen Leatherman, aka Dr. Beach, the list gave Kaanapali Beach
top honors this year.