Aqua Hotels & Resorts’ Aqua
Aloha Surf & Spa lobby
With 10 hotels located in the heart of Waikiki, Aqua Hotels &
Resorts continues to distinguish themselves from the competition
with plans for continued growth both in Waikiki and the neighboring
For the upcoming year, two of the brand’s hotels will undergo
renovations. The Aqua Bamboo & Spa will receive guestroom
upgrades slated to begin in early 2008, according to Elizabeth
Churchill, vice president of sales and marketing. The upgrades are
scheduled to be completed before summer.
At the Aqua Coconut Plaza, a complete renovation of rooms and
common areas is planned to begin in February.
“Once finished, the hotel will be elevated from the Lite Line to
the Aqua Boutique Collection, including a possible name change,”
said Churchill. The Aqua brand currently offers five stylish and
modern Aqua Boutique hotels and five Aqua Lite properties for the
more budget-conscious traveler.
To keep agents informed about the different properties, Aqua
plans to include even more information and updates on its Web
Aqua Waikiki Wave
“The Aqua Web site will continue to expand its Travel Consultants
section to include more information on all 10 Aqua hotels,” said
Churchill. “This will make it easier for agents to recommend an
Aqua property to their clients and also provides opportunities for
agents to reap the rewards of loyalty through the Lifestyle
The Travel Consultants area includes the debut of Brian’s
Waikiki Beat, featuring insider tips on Oahu events, culture, food
and dining by travel writer Brian Berusch and new room, hotel and
destination images of the Aqua hotels and Waikiki.
“The improved Travel Consultants area is much more user-,
search- and navigation-friendly,” said Amber Record, Aqua’s
e-commerce manager. “Agents can now check online for Aqua FAQ’s and
resources, Aqua policies and information, travel agent
familiarization rates and a Waikiki map showing the location of
each Aqua hotel.”
According to Aqua, the brand’s Web site, designed by
TravelCLICK, recently received an award for hotel Web site design
excellence from the Web Marketing Association’s Web Awards.
In addition to the enhanced Web site, the company also improved
its loyalty program in 2007, replacing the Get the Point program
with the Lifestyle Specialist program. The program allows agents to
earn a free night for every 25 room nights booked at any Aqua hotel
in Waikiki. The company also plans to upgrade its reservation
services department to aid agents in the booking process.
Also keeping agents in the loop with Aqua is the brand’s
commitment to educating their agent partners with fams and site
visits. Fam rates are $79 and $99 through Dec. 20 and include free
upgrades when available.
And agents can be assured that the hotel will leave guests
satisfied. According to Churchill, Aqua is the only Waikiki
hotelier with three hotels in the top 10 on www.TripAdvisor.com.