Brand Recognition

Outrigger introduces Wailea Marriott to trade

By: Marty Wentzel

WAILEA, MauiThe sign at Outrigger Wailea Resort now reads Wailea Marriott, an Outrigger Resort, but that’s the only change guests notice when staying at the property. Instead, changes are taking place behind the scenes to strengthen the marketing power of the 521-room southwest Maui hotel.

According to Wailea Marriott marketing manager Kathy Dziedzic, the Marriott affiliation is helping the Maui hotel tap new markets, including Marriott Rewards members and corporate and meeting customers. “We’re gaining global brand recognition in areas around the world where Marriott has a huge presence,” she said.

“Through this franchise agreement, Outrigger will have the resources of Marriott’s worldwide name recognition to produce strong overall results,” said Stan Brown, Marriott’s Pacific vice president.

Honolulu-based Outrigger Hotels & Resorts reached a similar franchise agreement with Marriott for Outrigger Waikoloa Beach on the Big Island, now called Waikoloa Beach Marriott, an Outrigger Resort. Outrigger, which bought and renovated the two properties between 1998 and 1999, continues to own and manage them both.

A new Marriott brand program of value-added packages will be introduced soon, Dziedzic said.

Meanwhile, clients can continue to book Outrigger promotions at the Wailea Marriott.

The three-night Romance Wailea Style package with champagne, keepsake glasses, chocolate-covered strawberries, massage for two and admission to the hotel’s luau starts at $999 per couple through Dec. 21, 2003. Paradise Plus gives clients a choice of rental car or breakfast with rates from $269 per night.

To create further name recognition, Wailea Marriott is joining with other properties in the area to promote high-profile annual events like the Maui Film Festival, running this year from June 11-15, and the Skins golf tournaments held each January. or 800-367-2960.

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