Things continue to look up for Outrigger Enterprises Group. With
both product and destination expansion, the company wants to make
sure that agents are on top of all its growth. To do so, Outrigger
has updated its travel agent program to better assist agents with
becoming experts on the company's wide range of growing inventory
in Hawaii and across the Pacific and Asia regions.
The company has also planned to put a little cash in the pockets
of agents with a special $50 Condo Booking Bonus for every new
realized booking of five nights or more that an agent makes at any
one of the company’s condominiums on Maui, Kauai or the Big
Since the initial introduction of the Outrigger Specialist
travel agent program in 1999, the company has grown to include a
wide range of brands and independent properties, including
Outrigger Hotels & Resorts, Ohana Hotels & Resorts,
Outrigger Condominium Collection, Embassy Suites Waikiki Beach
Walk, Keauhou Beach Resort, The Wyland Waikiki and the Ala Moana
Hotel. In addition, many of Outrigger's long-established properties
have been rebuilt, remodeled or refurbished.
According to Lois Shore, vice president of distribution for
Outrigger Enterprises, "With the growing inventory we are enjoying
in Hawaii, and with our expansion across the Pacific to wonderful
destinations like Australia, Bali, Palau and Thailand in the next
few years, now is the right time to give travel agents a fresh look
at our family of properties with a newly redesigned and expanded
On March 13, the program name changed from Outrigger Specialist
to Outrigger Hospitality Specialist to be more inclusive of
Outrigger's properties and brands across the Pacific and Asia
Now available is a new educational program called "Exploring the
World of Outrigger Hospitality: Recommending the Right Property for
the Right Client." According to Shore, this course will help
introduce Outrigger’s broad inventory to travel agents and provide
them with insights on which properties are best suited for each of
"The course focuses on top client segments for travel agents
families, romance, active vacationers, culture-seekers and business
travelers,” said Shore. “The information agents will learn should
help them become more knowledgeable and confident in matching their
clients with the right Outrigger Hospitality property."
The full curriculum is being developed and written by Marc
Mancini, one of the travel industry's best-known speakers,
educators and consultants. Dr. Mancini and his firm's associates
are the creative force behind some of the largest and most highly
praised certification programs in travel, including CLIA. Currently
a professor of travel at West Los Angeles College, Dr. Mancini has
appeared on CNN, ABC's "Good Morning America" and Showtime. He was
also named "Educator of the Year" by the International Society of
Travel and Tourism Educators.
While the previous Outrigger Specialist program's educational
content was available only online, the new Outrigger Hospitality
Specialist training courses will be delivered in a variety of ways
to best accommodate the needs of the travel agent in person by
Outrigger field sales team members, online via Webinars and, later
in 2008, through www.outrigger.com.
Travel agents can also look forward to a major sales outreach
planned over the next few months across the U.S. to prepare agents
for the selling of summer vacations and planning for the 2009
selling season. It will be conducted by Outrigger field sales team
members, corporate sales staff and property general managers.
"We realize that every sale counts and happy guests are happy
clients, so we are investing in new educational programs, online
tools and improved incentives over the next several months for our
Outrigger Hospitality Specialists,” said Shore. “Outrigger
Hospitality Specialists also can look forward to further program
enhancements to continue into 2009."
Travel agents interested in becoming an Outrigger Hospitality
Specialist or who are one currently and would like to re-certify
are asked to complete and return the form found at
Upon receipt, Outrigger will provide details on registering for
upcoming Webinars, which are currently scheduled for April 17, May
7 and June 4, or for assistance in scheduling a live training in
the agent's area by an Outrigger field sales member.
Thanking agents for all they do, Outrigger’s $50 Condo Booking
Bonus is available until Dec. 22.
"Talk about a win-win situation," said Tim Alex, director of sales
and marketing for Outrigger's Condominium Collection. "Travel
agents can pocket a cool $50 and their clients have the pleasure of
experiencing one of Outrigger's superior Condominium Collection
properties in Hawaii."
The $50 Condo Booking Bonus applies to all reservations made at
Outrigger's five Maui condos Outrigger Palms at Wailea, Outrigger
Aina Nalu, Outrigger Maui Eldorado, Outrigger Royal Kahana and
Outrigger Napili Shores; three Kauai properties Outrigger Kiahuna
Plantation,Outrigger Waipouli Beach Resort & Spa and Outrigger
at Lae nani; and all Big Island condominiums Outrigger Kanaloa at
Kona, Outrigger Royal Sea Cliff and Outrigger Fairway Villas.
"One of the most obvious benefits of opting to stay at a condo
is that most units have a fully equipped kitchen," Alex said.
"Visitors can stock up on fresh produce and fish from local stands
or markets and cook meals to experience Hawaii's native tastes in a
more firsthand way than at a restaurant. Plus, the money saved by
eating in for some meals can be put toward more sightseeing and
activities or splurging on shopping or souvenirs to take home."
Alex also pointed out that kitchens make it possible to keep
snacks and drinks on hand, to store leftovers and to enjoy
breakfast in pajamas. Alex added that condominium units are more
spacious and provide the flexibility of packing lighter since units
feature laundry facilities something that has become a priority
today with some airlines now charging $25 for a second suitcase and
$100 for a third checked bag.
"For a family of four, this can easily add $200 or more to the
cost of a roundtrip flight to Hawaii, but travelers staying at a
resort condominium may not need that second or third suitcase,"
Alex said. "Most units have washers and dryers or on-site laundry
facilities, letting guests launder clothes, towels and other
personal items at their leisure. So a single suitcase per traveler
may do just fine!"
To qualify for the $50 Condo Booking Bonus special, each new
booking must be made at a single participating property for a
minimum of five consecutive nights. The booking bonus is combinable
with other special offers and valid for GDS and tour operator
bookings, as well as those made through travel Web sites, E-mail
and over the phone. The special does not apply to
non-commissionable rate bookings or group bookings of 10 or more
rooms. For more information on the Outrigger condo booking bonus,
log on at www.outrigger.com/bookingbonus.