Hawaii Wholesaler Goes After West Coast Agents

Fantasy Holidays, a wholesaler well established with East Coast travel agents, is branching out to the West with its Hawaii product.

By: Marty Wentzel

Fantasy Holidays, a wholesaler well established with East Coast travel agents, is branching out to the West with its Hawaii product.

“When it comes to Hawaii, Western agents are not familiar with us,” said Fantasy Holidays president John De Leo. “To encourage them to work with us, we are offering Western agents very aggressive commission levels this year, and we’re providing them with incentives for volume.”

Fantasy is paying Western agents 15% commission on new bookings to Hawaii when travel is completed by Dec. 31 (not applicable to lead properties and fly/drive bookings).

The Fantasy Holidays team has been making individual calls to West Coast agents, introducing themselves and their Hawaii product line. The company has started running ads in travel trade publications and sending faxes and emails to Western agents.

Established in 1980, the Jericho, New York-based firm also sells California and Italy.

Western agents already sell Fantasy’s Italy product. Offering Hawaii to the West will complement the company’s product line, said De Leo, who hopes the move will add volume to the Hawaii product.

“Unlike travelers from the East Coast, West Coast clients know what they want when it comes to Hawaii,” he said. “Our job is to provide the product.”

Fantasy is telling Western agents that it’s an attractive new choice for them as they sell travel to Hawaii. “We are small enough to offer great service, yet big enough to be competitive in our pricing,” De Leo said. “We keep our hold time on the phones to a minimum.”

Fantasy works with United Airlines, Dollar Rent-a-Car and a variety of hotels and condominiums on five islands. It offers FIT packages and customized itineraries, from simple air/car packages to luxury vacations.

Fantasy’s Hawaii product, available only through travel agents, includes properties on Oahu, Maui, Kauai, the Big Island and Lanai.

Its Oahu inventory includes members of the Sheraton, Outrigger, Ohana, Aston and Hilton.

Its Maui product includes Marriott, Prince, Renaissance, Westin, Ritz-Carlton, Outrigger, Hyatt and Four Seasons properties.

On Kauai, clients can stay in a Sheraton, an Aston, a Radisson, an Embassy, a Marriott or a Hyatt property. Other options include Coconut Beach Resort and Hanalei Bay Resort.

Clients booking vacations to the Big Island can choose Four Seasons, Aston, Outrigger, Hilton or Prince accommodations, as well as lodgings at Hilo Seaside, Kona Seaside, Royal Kona Resort and Shores at Waikoloa, among others. On Lanai, Fantasy works with Lodge at Koele and Manele Bay Hotel.

Call 800-645-2555.