Who says a 30-year-old property can’t be competitive? The Ala
Moana Hotel dares clients to answer that question following a
multimillion-dollar transformation of the Honolulu landmark.
Billing itself as “Oahu’s newest contemporary, urban, upscale
hotel,” the 1,154-room high-rise has been renovated inside and
Condominium company Crescent Heights purchased the property in
October 2004, with the intention of investing in a major renovation
and converting it to a condo-hotel.
“The last major renovation was completed in 1989, so the hotel was
in need of a major transformation, physically as well as
operationally,” said Ala Moana Hotel sales and marketing director
Crescent Heights had entered the Hawaii real estate market with
the development of a nearby luxury condominium and saw the Ala
Moana as a viable opportunity.
Less than two years later, the property’s appearance has
dramatically improved. Its two towers sport a new paint job, and on
the lanais, blue-tinted glass enclosures take the place of the old
railings. The lobby welcomes guests with a dramatic decor of marble
counters, tiled floors, frosted glass and wood finishes. Opening
this month, a lobby bar called Pakele promises exotic tropical
drinks and appetizers, nightly entertainment and a large LCD
flat-screen television. Modernized elevators whisk clients up to
their renovated guestrooms, with custom Italian stone floor
entryways, bathroom mosaics and designer bedding.
The pool deck, refinished in stone, plays home to a food and
beverage venue, Moana Lanai. Nearby, a new state-of-the-art fitness
center comes equipped with the same type of machines used to train
Along with the hotel’s physical changes, Milan is marketing new
services like Business Connection, its corporate program.
“A short walk from the Hawaii Convention Center, the location of
the Ala Moana Hotel is very attractive to business travelers,” she
said. “Business Connection offers clients a superior level of
service and privileges to increase their productivity on the
Designed for companies booking a minimum of 25 room nights per
year, the program gives participants preferred room rates,
cancellation without penalty up to 4 p.m. on the day of arrival, 20
percent off self-parking rates, 30 percent off valet parking and 20
percent off purchases at Ala Moana-managed restaurants, excluding
alcohol. Clients also get free high-speed Internet access (starting
in September), local phone calls, incoming faxes and in-room
Agents should note no difference when booking the Ala Moana as a
“It operates like a traditional hotel and pays 10 percent
commission to travel agents,” she said.
To strengthen the property’s visibility with agents, the Ala Moana
is included in a number of wholesaler programs, many headquartered
in the Western U.S.
“Demand for rooms is high in Waikiki,” Milan said. “So, although
our location hasn’t changed, our renovated resort has now become a
Ala Moana Hotel
410 Atkinson Dr.
Honolulu, HI 96814
Nightly rack rates range from $195-$295, with suites from
The Ala Moana hotel pays 10 percent commission to travel