Pleasant Holidays has launched a series of new programs that
reinforces the wholesaler’s commitment to Hawaii and Hawaii-bound
According to Amy Terada, vice president of marketing for the
Westlake Village, California-based wholesaler, Pleasant is
dedicated to delivering products and services that benefit Hawaii’s
consumers, destinations and retail travel agents.
“Our partnerships with all resources - hotels, visitor bureaus,
car rental companies, airlines and activities and our integrated
efforts will benefit every level,” explained Terada.
By popular demand, Pleasant’s exclusive “2-for-1-ValuPak”
money-saving coupon booklet has been extended through Dec. 4. Worth
up to $500 in savings, this bonus is provided to travelers upon
The ValuPak offers two-for-one admissions to some of Hawaii’s
most popular attractions, including snorkel and dinner cruise,
musical extravaganzas, helicopter flights, city and island tours,
and a submarine ride.
Included with all bookings except air/only, ValuPak savings are
valid for activities on Oahu, Maui, Kauai and Hawaii’s Big
“If someone is really interested in taking advantage of
attractions and activities, this is a great offer,” Terada
commented. “People who want to have adventures and explore can save
up to $500.”
In addition, car upgrades with Dollar Rent-A-Car will be
provided along with the ValuPak. Travel agents can book these
fully-commissionable activities in advance at
In another move that complements market expansion, Pleasant
plans to launch Business Class service on its daily nonstop flights
on ATA Airlines from both Los Angeles and San Francisco to Honolulu
and Kahului, Maui. Effective Nov. 20, the new service is currently
available for booking.
“We’re seeing our biggest growth in the deluxe and luxury
markets right now,” continued Terada. “So this is perfect timing to
launch our business class air service. Our travelers could already
enjoy upgraded accommodations. Now, we’re able to provide an
upgraded experience on the flight segment as well.”
Passenger perks will include:
* Priority boarding
* Dedicated check-in line
* Spacious, two-across leather seating
* Added legroom
* Complimentary cocktails
* Choice of three entrees
* Complimentary headsets and free movies
New Packages, New Properties
Through Dec. 23, the ASTON Waikiki Beach Hotel is extending two
Pleasant Holidays specials for guests booking select accommodations
at the property. Both are combinable with ASTON’s free daily
breakfast on the beach, 2-for-1 luau and the ASTONishing Deals
booklet. Also included is the ASTONishing Kid’s Program, which
allows children 12 and under to stay, play and eat for free.
The first special features the fourth night free. Four-night,
land-only plans begin at $354 per person, reflecting a savings of
$213 per couple for the free night.
The second special, “Room With a View,” provides reduced rates
for ocean-view accommodations. Four-night, land-only rates start at
$410 per person, reflecting a savings of $251 per couple.
Prices are based on double occupancy and include accommodations,
fresh flower lei greeting, roundtrip hotel/airport transfers and
Featuring an assortment of properties on all islands, Pleasant’s
“Fall Escapes” promotion provides reduced rates, free nights, free
stays for kids, free upgrades, dining credits and more on select
bookings from Nov. 1 - Dec. 11.
These five-night plans range from $299 at the Hilo Hawaiian
Hotel on Hawaii’s Big Island to $1,034 at the Hotel Hana Maui.
On Jan. 1, 2005, the Castle Kona Reef on Hawaii’s Big Island
will join Pleasant’s roster of hotels. Located oceanfront on the
Kona Coast, the property features one- and two-bedroom condominium
suites complete with full kitchen. On-site amenities include a
swimming pool, sun deck and barbecue area.
As an added value, the Castle Kona Reef is offering the sixth
night free to Pleasant Holidays guests who travel during select
dates in 2005. Six-night, land-only plans start at $603 per person,
double occupancy, and include fresh flower lei greeting, daily
Dollar Rent-A-Car use and all taxes.