If travel agents haven’t been to Waikiki in the last few months,
they have no idea of the changes that are transforming the
destination,” said ResortQuest Hawaii president Kelvin Bloom. “This
isn’t your mother’s Waikiki any longer.” As Bloom talked about the
restoration that has been sweeping through the south Oahu visitor
mecca for the past several years, he said that his company has been
at the forefront of the movement.
“Since 2001, we’ve invested nearly $66 million in renovations
and upgrades throughout our Oahu hotels and condominium resorts,”
he said, “and most of our properties are in the process of some
form of enhancements throughout 2007.” In 2002, ResortQuest
completely renovated the Waikiki Beach Hotel, spending $30 million
to create what Bloom called “the hippest hotel on Kalakaua
Recently, the hotel underwent an additional $16 million upgrade
to coincide with the widening of Kuhio Beach, directly across the
“As a result, this property is experiencing a steady increase in
bookings,” said Bloom. “It has one of the best views and beach
areas in all of Waikiki.” Inside, clients can check out the
ResortQuest Waikiki Beach Hotel’s new fitness facility, featuring
high-end cardio-health exercise equipment with personal television
monitors and free headsets. It has everything from Pilates workout
balls to a comprehensive collection of weights. In its guestrooms,
beds now feature customized Sealy extra-plush mattresses.
As Waikiki improves itself, Bloom and his team are reaching out
to travel agents with up-to-date information on ResortQuest
properties, programs and area activities. They are holding
educational training sessions and Webinars and sending out regular
e-mail updates via STARs Online, the chain’s exclusive Web-based
agent loyalty program. ResortQuest’s Web site includes a portal
created for agents, and resort specials are posted monthly.
“STARs Online offers agents the ability to submit bookings,
track earned points and cash-back incentives and redeem points for
rewards, all on the Internet,” said Bloom. “We are committed to
making sure travel agents benefit from their relationship with
The company also participates with tour operator and trade
magazine partners’ e-mail programs promoting Waikiki, and plans
call for an update of its agent newsletter.
“As we provide agents with the tools and knowledge to sell the
destination accurately, they can demonstrate that they have their
finger on the pulse of Waikiki,” Bloom said.
The company’s nine Waikiki properties are diverse yet
consistent, ranging from hotel rooms to condos to luxury suites,
with a variety of prices to match different tastes and budgets.
ResortQuest Waikiki Beach Hotel is ideal for couples, active
travelers and groups. Families and friends traveling together can
book one of the condominium resorts ResortQuest Waikiki Sunset,
Waikiki Banyan and Pacific Monarch which provide the conveniences
of home with the services of a hotel. ResortQuest Waikiki Beach
Tower appeals to clients seeking an upscale experience with
two-bedroom condominium suites. For the budget-minded client,
suggest ResortQuest Waikiki Joy and Aston Honolulu Prince.
Most of the chain’s properties are located on the east end of
Waikiki, near Diamond Head, providing easy access to festivals and
concerts at Kapiolani Park, the Sunset on the Beach program,
Waikiki Zoo, Waikiki Aquarium and activities like beach volleyball,
body boarding, surfing and outrigger canoe rides.
Not content simply to upgrade ResortQuest’s Waikiki properties,
Bloom is looking for other ways to maintain an edge as well.
“It takes more than new furniture to make a guest happy,” Bloom
said. “Clients can go to any one of our properties and expect the
same level of quality. We firmly believe that more choices, plus
more value, plus warm aloha spirit, equals very happy guests.
That’s how ResortQuest Hawaii has grown from one small hotel in
Waikiki to 26 hotels and condominium resorts throughout the
ResortQuest just launched its 2007 Waikiki Sizzling Summer
specials. From June 7-Aug. 23, clients get every fourth night free
at the ResortQuest Pacific Monarch, ResortQuest at the Waikiki
Banyan and ResortQuest Waikiki Sunset in certain categories.
For 2007, its Hawaii 5-O program is targeting the boomer market,
welcoming guests 50 years and older with immediate savings of up to
30 percent per night on published rates. Its value-added children’s
program, ResortQuest Kids Stay, Play & Eat Free, entitles young
clients to gratis activities, meals and merchandise when staying at
any ResortQuest Hawaii property up to a $300 value when accompanied
by one paying adult. Unlike other hotel promotions that provide
kids with freebies within the resort, ResortQuest Hawaii’s
children’s program encourages families to experience everything the
destination has to offer.