ResortQuest Unveils Aggressive Strategic Repositioning Plan

Changes begin on Kauai and Oahu

By: Dawna Robertson

Since being acquired by Interval Acquisition Corp., an affiliated company of Interval International, ResortQuest Hawaii has developed and initiated an ambitious strategic plan focused on expanding and enhancing its product mix in 2008 by broadening its moderate and upscale product offerings.

“Our intent is to shape the future in phases,” said Kelvin Bloom, president of ResortQuest Hawaii. “The first stage of our repositioning includes expanding our portfolio of properties to reflect a product offering that will be more consistent with our expansion goals. By doing so, we anticipate healthy growth not only in Hawaii, but outside the state as well.”

To that end, ResortQuest Hawaii is now providing management services to both the Aloha Beach Hotel on Kauai and the Ilikai Hotel in Waikiki.

The Aloha Beach Hotel will be renamed the ResortQuest Aloha Beach Resort as it completes a multi-million dollar renovation providing a completely new look for the Kauai property. Improvements will include renovated guestrooms, porte cochere, lobby and restaurants, along with a newly surfaced pool area and upgraded landscaping.

Previously operated independently by its owner, Anekona, LLC, the 216-room beachfront resort is conveniently located to local shopping, island-wide activities and attractions and to Kauai’s only protected swimming and snorkeling beach.

ResortQuest Hawaii is also providing enhanced management services and capabilities for the Ilikai, which is operated by an affiliate of Anekona, LLC. Substantial renovation plans are under final review and will reflect the hotel’s pioneering history.

As Hawaii’s first luxury high-rise, the Y-shaped, three-winged structure was an architectural landmark for Waikiki. The hotel’s angular lines, innovative use of pre-cast/pre-stressed concrete, as well as its white and turquoise facade are as distinctive today as when originally built.

“We are very pleased to be involved with this celebrated hotel that forever changed the landscape of Waikiki when built,” said Bloom. “And we’re equally pleased to introduce it to a new generation of upscale savvy travelers to Hawaii seeking hip design, comfort and amenities.”

Easily accessible, the Ilikai is situated just one block from the Hawaii Convention Center, Ala Moana Shopping Center and minutes from downtown Honolulu. The hotel is best known for the sweeping shot of actor Jack Lord as “Steve McGarrett” standing on his penthouse balcony in the opening sequence of Hawaii Five-O.

“These additions to our portfolio exemplify our full commitment to our repositioning and growth plans,” said Bloom. “One is currently under renovation and the other will go through extensive improvements which will make each a highly sought after resort option on their respective islands, as well as provide our customers yet another way to experience ‘our Hawaii your way.’”

Bloom went on to note that ResortQuest’s plans for upgrading its product mix do not include the management of the Honolulu Prince and Waikiki Beachside.

With over 60 years of experience in Hawaii, ResortQuest Hawaii has emerged as the leading provider of hotels and condominium resorts in the market. Today, the company manages 28 properties throughout the state with an inventory of over 5,000 rooms across an assortment of hotels, condominium suites, villas and cottages. The Hawaii-based company employs 1,500 associates on the islands of Oahu, Maui, Kauai and the Big Island of Hawaii, realizing 1.2 million guests annually.