Revisiting Oahu

MLT keeps the island fresh for returning guests

By: Marty Wentzel

Ken Pomerantz has traveled to Oahu six times, but it’s far from old hat for him. On his most recent visit, for instance, the MLT Vacations vice president of marketing and sales dined for the first time at Michel’s at the Colony Surf in Waikiki.

“It’s an open-air, formal, French restaurant with a view of the beach and sunset,” Pomerantz said. “The food was excellent, the wine list extensive and the service wonderful. It’s the perfect place for a special occasion. I’ll definitely recommend it to agents for their clients who are on their honeymoon or celebrating an anniversary.”

Pomerantz and the MLT team have been striving to keep Oahu equally fresh and interesting for clients, no matter how many times they have visited the island. A subsidiary of Northwest Airlines Corp., MLT keeps expanding its Oahu activity offerings, like the recently added golf option at Luana Hills Country Club on the island’s Windward side and the Magic of Polynesia and Society of Seven shows, both in Waikiki.

According to Pomerantz, agents can pick up handy sales information about Oahu during MLT University, the wholesaler’s annual agent-education event. Some 1,700 attendees from around the mainland gather in St. Paul, Minn., for classes on topics like new air service, recent hotel improvements, restaurants, resorts and little-known facts to help agents seal the deal. Participants find out about MLT’s optional add-ons as well as more obscure activities that the presenter has tried and recommends.

Scheduled Oct. 10-12, MLT University provides agents with continuing education credits to apply to their CTC accreditation. For $35 a day, attendees go to one, two or three days of classes, mingle at a trade show, receive exclusive offers and a set of travel agent manuals.

“Agents who take part in the Oahu seminar can learn about things like the best place to view the North Shore surfing competitions each November and December, or the best whale watches to book their clients on during the winter,” Pomerantz said. “They might come away with a plan to boost sales by combining a client’s stay on Oahu with a trip to a neighbor island.”

Meanwhile, MLT has made another move with potential impact on travel agent bookings to Oahu. In April, it launched a new partnership with Alaska Airlines, providing the carrier with a product called Alaska Airlines Hawaii Vacations. Flights operated by Northwest Airlines from Pacific Northwest cities to Hawaii have been paired with MLT Vacations hotels and optional activities, creating packages on six Hawaiian islands.

The partnership enhances MLT’s WorldVacations brand, Pomerantz said: “This is a great opportunity to expand the brand, grow our volume and create value for our business partner.”


MLT Vacations

Alaska Airlines Hawaii Vacations
Adventure Travel JDS Africa Middle East JDS Destinations