Trailing No One

Pacheco's Big Island tour firm collects allocades

By: Marty Wentzel

When the Big Island Visitors Bureau created its Trendsetters Award late last year, Rob Pacheco of Hawaii Forest & Trail was the obvious choice for the inaugural prize.

“Today there are many in the same field, but Rob Pacheco has led the way in developing the eco-tourism market,” said George Applegate, the bureau’s executive director.

Pacheco, who founded the company in 1993 with his wife Cindy, said he tries to keep activities fresh and distinctive. Last year the tour company served approximately 20,000 people.

“We’re constantly looking for new locations and listening to our guests and industry partners as to what they’d like to do,” he said. “We make small changes in our food service, a piece of equipment used, the drive route or the walk.

“But most important, what really sets us apart, is the focus, attention and training we do with our guides.”

Pacheco also works with landowners so he can offer tours such as the new Hualalai Volcano Adventure, which visits privately owned land 6,000 feet above Kailua-Kona.

Pacheco said several large groups already have booked the tour, which is offered daily. Rates are $89 per adult and $69 per child 12 and younger.

Call 800-464-1993.