Wholly Beneficial

What wholesalers are doing to provide fall value

By: By Marty Wentzel


Apple Vacations

Blue Sky Tours

Gogo Worldwide Vacations

Pleasant Holidays

Travel Impressions

United Vacations

Hawaii Fall Values

Hawaii Fall Values (2009.09.01) CoverClick here to download the complete PDF of the September 2009 Hawaii Fall Values supplement.

As price-sensitive clients consider their upcoming travel options, wholesalers are optimistic about their fall Hawaii bookings, and they are coming up with tools to help agents seal the deal.

“Prices for fall 2009 are the lowest since 2001, so this is absolutely the best time to visit Hawaii,” said Pleasant Holidays president Jack Richards.


The prices for fall travel to Hawaii
are remarkably low. // © 2009
Hawaii Tourism Authority

Among Pleasant’s deals to encourage travel is a three-night air/hotel package for $399 per person. The wholesaler has also introduced a Cancel Anytime travel protection plan.

Blue Sky Tours is doing its part to stimulate fall getaways with value-packed deals. For instance, four people can spend three nights in a condominium at the Outrigger Kiahuna Plantation on Kauai for just $564, while a night at The Equus in Waikiki goes for $93 per couple, including continental breakfast.

Travel Impressions senior director of corporate communications, Sallie Rawlings, believes Hawaii will end 2009 on a more positive note than anticipated.

“We are seeing very attractive price points and added value at hotels throughout Hawaii,” Rawlings said. “Some of the most compelling offers feature free nights, resort credits, reduced rates, room upgrades, free daily breakfast, free kids meals and coupons.”

United Vacations’ fall business is trending better than spring and even summer, according to spokesperson Tracy Clementi. United’s current sale provides tiered savings of $50-$250, based on the total package price.

“Agents must keep suggesting Hawaii to their clients,” said United Vacations’ senior marketing manager Tracy Clementi. “If travelers take a look at the offers and discounts available right now, they will be pleasantly surprised.”

Apple Vacations general manager, Mark Noennig, is noticing an increase in Hawaii condominium rentals, another way agents can help clients reduce rates.

“Travelers are using the money they save on food and beverages to explore the islands,” Noennig said. “When the deals are strong enough, customers will book.”

Apple’s existing sale, Pay Less to Paradise, includes free upgrades and free nights.

Along with cost-cutting tips, Gogo Worldwide Vacations spokesperson Melanie Lucardi suggested that agents emphasize Hawaii’s many unique advantages.

“Hawaii’s comfort and safety are a plus,” she said. “So are the ease of language and driving, the familiar dining and shopping choices and the aloha spirit. Along with Hawaii’s great value, agents should pitch clients on the overall Hawaiian experience.”