O'ahu is a highly appealing family destination. Segmenting and targeting specific niches within the family market is an effective strategy for building your O'ahu bookings. // (c) 2013 O'ahu Visitors Bureau
O‘ahu for Families: Targeted Marketing Strategies
Travel agents that create specialized itineraries for different family market segments have a competitive edge.
The Ease of O‘ahu Appeals to Families with Babies and Toddlers
Families with babies and toddlers love the ease of O‘ahu. Direct flights from many points on the mainland, perfect weather, the abundance and range of baby and child friendly accommodations and dining, and access to familiar necessities (diapers, toys, and formula, for example) make the island ideal for young families.
Educational and Enriching Activities Perfect for School Age Children
As children enter school age, O‘ahu offers endless activities and attractions along with the richness of Hawaiian culture. Just a short walk from Waikīkī Beach, families will find Honolulu Zoo and Waikīkī Aquarium each with fascinating exhibits and family programs. Over at Bishop Museum, kids can view the Hawaiian night sky at the newly renovated Watumull Planetarium and walk through a volcanic lava tube at the Richard T. Mamiya Science Adventure Center. A trip to Pearl Harbor brings a school history lesson to life. Kid friendly food options abound whether you want ethnic fare in Chinatown or a refreshing Hawaiian shave ice.
Fashion, Fitness, and Food Itineraries Ideal for Tweens and Teens
Parents with tweens, teens, and college age kids find O‘ahu immensely appealing. Because kids become more discerning and opinionated as they age, parents will appreciate the travel agent that goes the extra mile with itineraries to match the interests of their offspring. Fitness oriented parents and kids enjoy surf lessons, kayaking, biking, and hiking. Young fashionistas find their favorite stores and brands along Kalākaua Avenue, at Ala Moana Center, and Waikele Premium Outlets. Today’s kids are sophisticated foodies who will enjoy O‘ahu’s varied dining options and most will jump at the chance to enjoy a massage at any of splendid resort spas.
Activities for Every Age Make O‘ahu Excellent for Multi Generational Family Travel
O‘ahu is perfect for family reunions and multi-generational family groups that include grandparents, their adult children, and grandchildren. Grandparents will often celebrate a milestone anniversary by inviting their kids and grandkids on vacation. O‘ahu’s diverse town and country experiences make it easy to plan an itinerary that features group and separate activities for all ages.
Targeted Digital Marketing Communications
- Leverage the web and social media for reaching families: Go where your clients are whether that’s Facebook, Twitter, email, Instagram, and/or Pinterest.
- A picture is a thousand words: Nothing compares with the power of images to describe an O‘ahu getaway. For instance, if grandparents are planning a family reunion, create a photo campaign that you can send in an email and post on Facebook or Pinterest. The grandparents can then build excitement by sharing these images with their kids and grandchildren. To download O‘ahu images, visit http://agents.gohawaii.com.
- Build your online community: Encourage clients to share their family vacation photos on your Facebook page.