Prince Resorts Hawaii Ramps Up Agent Support

Prince Resorts Hawaii Ramps Up Agent Support

With its rewards program and agent website, Prince Resorts makes a travel agent’s job easy

By: Marty Wentzel
<p>With the Spring into Summer package, guests can get a fourth night free at Hapuna Beach Prince Hotel. // © 2015 Hapuna Beach Prince...

With the Spring into Summer package, guests can get a fourth night free at Hapuna Beach Prince Hotel. // © 2015 Hapuna Beach Prince Hotel

Feature image (above): Mauna Kea Beach Hotel is now easier to sell thanks to a new travel agent tools. // © 2015 Mauna Kea Beach Hotel

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The Details

Prince Resorts Hawaii

As Prince Resorts Hawaii touts its latest value-added promotion for travelers, the company is demonstrating its devotion to travel agents with a leading-edge rewards program and agent-specific website.

The chain manages Hapuna Beach Prince Hotel and Mauna Kea Beach Hotel on Hawaii Island. It also manages Hawaii Prince Hotel Waikiki and Golf Club on Oahu.

The current promotion, called Spring Into Summer, provides Hapuna Beach Prince guests with a fourth night free, a daily breakfast buffet and up to $750 in resort credit. At its Waikiki property, the deal comes with a third night free and a choice of free parking or Wi-Fi access. The promotion is good on stays through Sept. 30, 2015.

For travel advisors, Prince Resorts launched Plumeria Rewards in 2000. Since then, it continues to tweak the program in order to support agents to the fullest. Advisors who are Plumeria Rewards members reap a number of benefits. 

For starters, when their clients arrive at a Prince property, they always receive a welcome amenity from the advisor in the form of a resort credit. Plumeria members earn one point for every five nights they book for their clients. Travel planners can redeem points for rewards including free hotel nights, golf, tennis and dining. They can use the rewards themselves or, in the case of golf and dining, offer them to clients.

For their own travel, Plumeria members get exclusive rates at Prince Resorts properties. On Hawaii Island, the current rate is $169 per night at the Hapuna Beach Prince and $229 at the Mauna Kea Beach. On Oahu, the Plumeria rate is $169 at the Hawaii Prince.

As for the chain’s agent-specific website, it has been designed to make the agent’s job as easy as possible, according to Denise Anderson, director of sales for Prince Resorts Hawaii.

“Along with agent rates and promotions, the site features an agent toolbox,” Anderson said. “Through the site, agents can request brochures, have access to hotel fact sheets and photos, contact our leisure team and find out what cities the team will be visiting.”