Fresh Flowers Brighten Guests Stay at Hyatt Regency Century Plaza

New amenities are being rolled out as part of the “Brighten Your Stay” program, developed after Hyatt Hotels and Resorts completed the largest listening exercise in the brand’s history
Fresh-cut flowers are offered to guests of the Hyatt Rengency Century Plaza as part of its "Brighten Your Stay" program // (c) 2013 Hyatt Regency...
Fresh-cut flowers are offered to guests of the Hyatt Rengency Century Plaza as part of its "Brighten Your Stay" program // (c) 2013 Hyatt Regency Century Plaza

Starting this spring, guests of the Hyatt Regency Century Plaza are being welcomed to the property with fresh-cut flowers. Upon check in, guests can create their own floral creations by selecting from a variety of fresh, local, seasonal flowers located in a kiosk adjacent to the reception desk. The service is part of Hyatt Regency Century Plaza’s new “Brighten Your Stay” program, which launched earlier this year.

Brighten Your Stay, a program unique to the Hyatt Regency Century Plaza, was initiated in response to a massive listening campaign undertaken by Hyatt Hotels & Resorts, the most extensive exercise of its type in Hyatt’s history.

“Our guests are really enjoying this new service,” said Scott Allen, General Manager. “Many of them won’t even relinquish their floral creations to the bell staff, preferring instead to carry their bouquets to their rooms by themselves.”

Brighten Your Stay is just one in a series of new enhancements the Hyatt Regency Century Plaza is rolling out this year. Each of the new enhancements has come about based on insights from female travelers collected as part of Hyatt’s corporate listening campaign.

Just some of the new services available at Hyatt Regency Century Plaza are more varied healthy menu selections; guest request communication cards; upgraded bath amenities; and a service to provide frequently forgotten items. 

Guestrooms for Women

Additionally Hyatt Regency Century Plaza has rolled out a new guestroom type which has been crafted to meet the needs of women travelers. Careful consideration of what women are looking for went into the design of the rooms, which feature smaller-sized robes, and are located near the elevators and away from stairwells.

“Our research has also indicated that most travelers don’t use the heavy duvets and decorative blankets located in most hotel rooms, because there’s a perception that these items are not regularly cleaned,” said Allen. “We have removed these ubiquitous items and now feature a pristine, white bed, with a personal card from housekeeping assuring guests the room and bedding has been thoroughly cleaned.”

Additionally all guestrooms will now be offering deluxe skin care line, KenetMD to help guests maintain their well-being on the road.

Forgotten Items

Hyatt’s study also revealed that while all travelers forget important items, women are often more reluctant than men to ask about borrowing a replacement. Something simple, such as leaving a cell phone charger at home, can be much more disruptive for female travelers.

In-room cards now provide information on items that are readily available to keep or to borrow. The card lists the complimentary items the hotel will provide —such as shaving cream, a toothbrush or a sewing kit—as well as a list of items that can be borrowed for the duration of the stay—like cell phone chargers, yoga mats, international adapter plugs or flat irons.

“I have certainly forgotten items when traveling and appreciate knowing replacements are readily available,” said Allen. “While our improvements are being driven by insights from women travelers, I believe all guests will appreciate these new enhancements,” said Allen.

Healthier Menus

While all Hyatt hotels are rolling out lighter menus with vegetarian and gluten-free options, Hyatt Regency Century Plaza’s has taken customer listening to a new level by offering vegan items, a request frequently made by the hotel’s guests.

A new chef’s menu at Breeze Restaurant features a variety of new, healthy options. The new “Perfectly Portioned” section feature light, right-sized menu items, such as seared chicken with roasted radish, snap peas and Yukon potatoes, or vegan mushroom risotto. Also new this season are “My Menu” offerings, which allows guests to customize their own meal by selecting one entrée, two vegetable items and one starch item from a list of healthy offerings.

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