Hotel Brand Grupo Vidanta Expands the Empire

Hotel Brand Grupo Vidanta Expands the Empire

Grupo Vidanta seeks to further grow its portfolio By: Meagan Drillinger
Omnia Beach Club will debut at The Grand Mayan Los Cabos. // © 2016 Vidanta Resorts and Destinations
Omnia Beach Club will debut at The Grand Mayan Los Cabos. // © 2016 Vidanta Resorts and Destinations

The Details

Vidanta Resorts and Destinations

Grupo Vidanta, one of the largest hotel brands in Mexico, is in rapid expansion mode, building on existing properties, opening new ones and creating partnerships across Mexico’s most popular tourist destinations.

Refreshed Resorts
In Nuevo Vallarta, Vidanta has debuted an 18-hole Norman Signature Golf Course, which will celebrate its grand opening in November. Also new at Vidanta Nuevo Vallarta is Mercado Mexico, a restaurant-market combo that serves up Mexican street food and sells works by local artisans.

Over in Los Cabos, Vidanta’s The Grand Mayan Los Cabos is showing off a major renovation and redesign in the shape of new restaurants, a gourmet market, a renovated spa and pools and landscaping.

One of the company’s most ambitious projects is in the northern state of Sonora, which is on the opposite side of the Sea of Cortez from Baja California. Here, in this expansive stretch of desert-meets-ocean, Vidanta currently owns 30,000 acres. The area, known as Puerto Penasco, is home to two Vidanta resorts: The Grand Mayan and Mayan Palace.

Half of The Grand Mayan is under construction and will be finished later this year. The Grand Mayan pool area has five pools, a lazy river, the Brio Spa & Fitness center and five restaurants.

Vidanta also owns a private airport on property that has launched flights to the northern Mexico region with TAR Aerolineas.

TAR now offers three new, twice-weekly flights into Puerto Penasco from Juarez, Tijuana and Hermosillo. Still to come here are a luxury resort, a shopping complex and entertainment and wellness facilities, planned to open in 2017.

Coming Soon
One of the most buzzed about developments in the works for the Puerto Vallarta area is Vidanta’s ongoing partnership with Cirque du Soleil in the form of a theme park slated to open its first phase in 2018. The massive, $1.3 billion project will consist of three hotels, with a mix of an interactive theater with water features, hydrotherapy and interactive entertainment.

On the Baja Peninsula, Vidanta currently owns 3,000 acres in Los Cabos’ relatively quiet East Cape. Although the project is still under development, The Restaurant at Vidanta East Cape is expected to open before the end of the year. Currently, Vidanta East Cape has plans to debut the largest swimming pool in the world, which will allow guests to snorkel, swim and surf due to its sheer size and various technological components.

New Partnership
In April 2016, Vidanta teamed up with Hakkasan Group to invest $150 million into concept beach clubs, nightlife venues, restaurants and a hotel at Vidanta Resorts. The exclusive partnership is designed to bring high-end entertainment to Mexico, starting in Los Cabos. It will also establish three brand-new concepts to open in the second half of 2017, including two restaurants and Omnia Beach Club, with both daytime and nighttime entertainment, at The Grand Mayan Los Cabos. 

Additionally, Herringbone restaurant will open. Over the next five years, Hakkasan will unveil a new venue at a different Vidanta property, as well as a new hotel with Grupo Vidanta.

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