AMResorts Debuts Zoetry Wellness & Spa Resorts

First property to open in December

By: By Katie Mastro

Paraiso de la Bonita Resort will be the first property in Mexico to operate as a Zoetry Wellness & Spa Resort, a new line of health-focused properties to be operated and managed by AMResorts. The luxury property comprises 14 acres of private beach and gardens in Cancun’s Riviera Maya region and was originally meant to run under the spa brand name of Origins Wellness & Spa Resorts.

“We believe the name Zoetry better represents the guest experience we will provide,” said Alex Zozaya, president of AMResorts. “Zoetry is a combination of the Greek words meaning “life” and “art form” which together conform the evocative qualities to the brand, The Art of Life.”

The new Zoetry brand will be emphasize romance, wellness, gourmet cuisine, guest enrichment programs, cultural activities, entertainments, soft adventure, environmentally-friendly practices and volunteerism.

“Zoetry Wellness & Spa Resorts will bring both guests and surrounding communities an exceptional hospitality product designed to give back,” explained Zozaya. “Zoetry epitomizes the ideal of luxury, providing guests with everything they have come to expect from a five-star property along with enriching holistic experiences,” he said.

Zozaya is also confident that the time is right to introduce the Zoëtry brand. “Our success with other brands, ranging from major awards and recognition to high occupancy rates and repeat guest ratios, encouraged us to expand.  Significant positive awareness among agents and consumers and strong distribution channels should be key factors in our continued success,” he said.

The resort will feature oversized guest rooms and suites with ocean views and private terraces; wireless Internet access; flat-screen televisions with surround sound systems; personal cell phones with unlimited worldwide calls; concierge service; complimentary spa treatments; a bottle of champagne and a basket of fruit every day; 24-hour laundry service; multi-functional rechargeable outlets; non-smoking rooms; in-room espresso machines; gourmet dining and state-of-the-art spa facilities.

Each of the AAA Five-Diamond Award-winning resort’s 90 oceanfront suites features private terraces, bathrooms with Bvlgari bath amenities, Frette robes and towels and spacious living rooms and bedrooms. There are also select rooms with private pools and outdoor showers. In addition, the property’s private 48-foot catamaran, La Bonita, treats guests to a journey down the coast of the Mexican Caribbean.

“Zoetry Wellness & Spa will bring both guests and surrounding communities an exceptional hospitality product designed to give back,” said Zozaya. “Zoetry epitomizes the ideal of luxury, providing guests with everything they have come to expect from a five star property along with enriching holistic experiences.”

The Zoetry Paraiso de la Bonita Riviera Maya will also provide guests with customized menus, cuisine, trainers, exercise, therapies, meditation, signature and celebrity chefs, branded restaurants, show cooking and wine tastings, musician and artist visits, photography and art instruction, underwater pool acoustics and music lounges. Guests can also select excursions such as nature hikes, canoeing, zip lining, private jungle lunches and bike tours to local cenotes.

Zoetry Paraiso de la Bonita Riviera Maya
www.zoetryresorts.com

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