Apple Spreads the Word

“Cancun is back!”

By: Dawna L. Robertson

Cancun is better than ever! And it continues to be a favorite destination for literally millions of Apple Vacations’ clients. So naturally, Apple remains one of Cancun’s staunchest supporters.

Pennsylvania-based Apple is investing over $12 million this year alone promoting both Cancun and the Riviera Maya through advertising, and 80 travel agency seminars and tradeshows. Additionally, working cooperatively with various Mexican government authorities, Apple is cross-promoting its vacations, and adding value to its product via promotions and specials.

“Having received the ‘Pioneer of Cancun Award’ bestowed by the City of Cancun, we feel we have extraordinarily close ties to this destination,” remarked Tim Mullen, senior vice president of Apple Vacations. “We were also honored with the City Keys by the City Council, so we feel it our duty to do what we can to help its citizens.”

According to the Mexico Tourism Board and the many Apple Vacations executives who have visited the destination, Cancun’s beach restoration is officially complete. As a result, the beach is a wider along the 7.5-mile stretch from Dreams Cancun to Westin Regina.

The massive project was completed 17 days ahead of schedule on April 13 and replaced approximately 3.6 million cubic yards of the powder-white sand that has made Cancun a world-class beach destination.

“The completion of the beach restoration project ushers in a new era for Cancun,” said Rodolfo Elizondo, Mexico’s Secretary of Tourism. “This city, which has always offered visitors a world-class vacation destination now enjoys a renewed vitality. The beaches which have delighted millions of international visitors throughout the years will now beckon many others to discover Cancun.”

It’s a renovation that has been felt throughout the destination, as many hotels reopened their doors with extensive refurbishments and improvements. New gardens and sidewalks have sprung up along the hotel strip’s main thoroughfare, Kukulkan Boulevard, and a new park is being designed to conserve 2.5 million acres of land that will house a zoo and a botanical garden.

Already established eco-parks such as Xcaret and Xel-Ha in the Riviera Maya and the Dolphin Discovery in Isla Mujeres are up and running at full capacity, as are nearly 100 percent of the marinas, golf courses, dive shops, discos, retail shops and restaurants. To paraphrase the Mexico Tourism Board, “Cancun has come back - and it is better than ever!”

Apple Vacations is promoting “Best Buys” for vacationers, including a seven-night, all-inclusive stay at RIU Cancun from $899.99 for travel through Aug. 31.