With the launch of the five-star BlueBay Grand Esmeralda on the
Mayan Riviera and the golf property BlueBay Villas Doradas in
Puerto Plata, Dominican Republic, the new collection of BlueBay
Hotels & Resorts has officially been launched.
The new brand consists of four- and five-star affordable luxury
all-inclusive beach resorts with properties in Mexico and the
“The launch of this new BlueBay Resorts brand represents one of
the most important investments in the Caribbean hospitality
industry made by a Spanish company,” said Antonio Gelabert,
commercial director, BlueBay Hotels & Resorts. “We strive to
offer a superior product, meeting the needs of discerning vacations
and meetings and conventions groups. Our objective is to offer one
of the best four- and five-star all-inclusive hospitality products
in Mexico and the Caribbean.”
The newly opened BlueBay Grand Esmeralda is the brand’s flagship
property, and occupies 180 acres of beachfront space. Formerly the
Grand Gala Esmeralda Resort, it was purchased by BlueBay Hotels
& Resorts and underwent extensive renovations to now offer 291
rooms and suites, including a Presidential suite. Grand Esmeralda
has also opened a fully equipped spa that offers a hydrotherapy
circuit; a 6,000-square-foot meeting and convention facility; and
an auditorium with entertainment activities that can accommodate up
to 600 guests.
The property is also undergoing an expansion set for completion
this month, which will bring the total number of rooms to 984.
The goal of the new brand is “to redefine the all-inclusive
concept with warm, inviting and fashionable surroundings,
tantalizing tastes of contemporary international cuisine, a wide
selection of sports activities and unparalleled service, all
designed for those who are looking to enjoy a relaxing vacation in
an environment of casual luxury.”
Other properties are also in the works.