Classic Keeps Them Coming

Company adds 15 properties, including six in Mexico

By: Dawna Robertson

Less than three months after Classic Custom Vacations launched its Classic Suitener incentive program, the company has added 15 new properties to the reward-based plan. These newcomers bring Classic’s total to 80 participating properties, giving agents even more opportunity to increase their profitability on suite sales.

“Classic Suitener has been well received since its introduction, and we are thrilled to be offering our agents access to an expanded portfolio of one-of-a-kind suites and villas,” commented Gregg Brockway, President of Classic Custom Vacations. “This program presents a tremendous opportunity for agents to upsell their clients to suites, and make more money on both the core booking and through the incentive program.”

Throughout 2005, travel agents earn a $50 bonus when booking a qualifying five-night stay or longer at participating properties. In addition, top-producing agents are eligible to earn free five-night suite stays at participating properties when they meet the minimum booking threshold.

According to Danielle Turgeon, Global Account Director for Fairmont Hotels & Resorts, the Classic Suitener initiative has improved Fairmont’s ability to sell suites.

“Classic understands that upgraded accommodations can greatly enhance a client’s overall vacation experience,” said Turgeon. “By promoting and rewarding suite sales, Classic is successfully able to sell these higher room categories for us.”

New Suitener participants in Mexico include the Ritz-Carlton Cancun, Dreams Cancun Resort & Spa, Dreams Puerto Vallarta Resort & Spa, Dreams Los Cabos All Suite Resort & Spa, Secrets Excellence Riviera Cancun and Secrets Capri Riviera Cancun. Program details and other terms and conditions along with a comprehensive list of participating hotels can be found at Classic’s website.

Flory pointed out that all destinations are seeing success. “Just a few of the well known hotels include the JW Marriott Cancun Resort & Spa, Paraiso de la Bonita Resort & Thalasso in the Mayan Riviera,” he stated. “As with most promotions, the partners with the most compelling offers who work closely with Classic and our agency partners see the best results.”

Flory feels that Classic’s future should prove exciting. “As Classic's reputation for providing top quality travel grows, we are constantly approached by the world's greatest resorts to see if they can join our program,” he commented. “These include new ultra luxury developments to long standing industry leading gems never before available through the wholesale channel. Expect many exciting new additions for 2006, particularly in Caribbean and Mexico.”