Continuing Tides

Kor Hotel Group welcomes the newest addition to The Tides brand

By: Terra Judge

The Los Angeles-based Kor Hotel Group has announced the transformation of its newest Mexico acquisition, Hotel Villa del Sol on the Mexican Riviera, into The Tides Zihuatanejo.

To welcome the resort into The Tides family of properties, Kor has introduced an array of signature Tides amenities to suit the brand’s coastal image including an enhanced beach experience, exclusive butler services and a seafood-themed restaurant providing private lagoon dining.

Carlos Blanco, general manager, was previously with Jumby Bay in Antigua, and has led the resort’s transformation.

“Kor Hotel Group continues to challenge traditional concepts of luxury hospitality through its commitment to provocative design and intuitive service in the most sought-after locations,” said Nicholas Clayton, president of Kor Hotel Group. “The Tides brand plays a key role in this strategy, offering chic beachfront resorts that emit a spirited, romantic ambience designed for travel connoisseurs who share our vision. Naturally, Kor reserves The Tides identity for singular properties of only the finest standards. Kor has chosen to re-brand Hotel Villa del Sol, highlighting the consistent delivery of quality there and the resort’s eagerness to adopt the luxury practices Kor creates at each Tides property.”

The Tides Zihuatanejo lays on Zihuatanejo Bay’s Playa la Ropa. Two-story adobe-inspired casitas house the resort’s 35 guestrooms and 35 suites in a garden setting.

Infinity pools with waterfalls and fountains and a 600-foot beach add to the property.

Beachfront enhancements include a high-noon complimentary beverage refresher service. Beach Butlers offer tanning products, neck cushions, pre-loaded iPods, pool and oceanside dining and cocktail services.

After dark, the beach becomes a bonfire beach lounge, complete with Beach Butlers.

The property’s La Marea restaurant offers a beach-club ambience with Mediterranean and Mexican fare. The Coral Bar offers daily specials and a Tequila Maestro to facilitate tastings of different types of tequila.

Renovations are also planned for the spa, to include hacienda-like interiors, updated spa suites and a relaxation lounge.