Decade of Success

The International Golf Travel Market Comes to Cancun

By: Terra Judge

The International Golf Travel Market (IGTM) will be celebrating its 10th anniversary in Cancun, Mexico, Dec. 3-6.

“We are very excited to mark the 10th anniversary of IGTM in Mexico,” said Mark Walsh, group exhibition director. “The country has one of the highest concentrations of world-class golf courses including Cabo del Sol, which is listed as one of Travel + Leisure Golf’s top 100 golf courses in the world. With its fine hotels, excellent climate and fascinating Aztec history, Cancun will provide all the facilities needed to support an event of the magnitude of IGTM. We anticipate an exciting and productive show.”

Having grown steadily over the past few years, IGTM has become the first and only trade exhibition exclusively dedicated to the growing and increasingly profitable golf travel market, of which Mexico is a huge part.

Testament to the host destination was its receipt of the International Association of Golf Tour Operators award, Latin America & Caribbean Golf Destination of the Year, in Nov. 2006.

In 2005, Mexico’s golf travel sector generated an estimated $400 million and attracted 600,000 visitors. With over 155 first-class golf courses, including Nicklaus- and Weiskopf-designed courses, Mexico’s commitment to developing and expanding the golf market has been recognized by ABTA Golf Magazine, which described the destination as “number one with discerning resort golfers, with Los Cabos the prime hotspot.”

Further proof of Mexico’s strong presence in the market is the U.S. PGA Tour Mayakoba Classic, which was held in the country in Feb. 2007.

“We are delighted to host the 10th edition of IGTM,” said Manuel Diaz Cebrian, director of the Mexican Tourism Board in the UK, Ireland and Scandinavia. “We look forward to the show and to the opportunity to promote the true potential of Mexico as a top-class golf destination to the international golf travel industry’s leading representatives. The show will also enable other Mexican cities and clubs to show their attractions.”

IGTM will feature pre-scheduled appointments with buyers who select exhibitors, amounting to over eight hours of pre-scheduled one-to-one meetings.

There will also be over three hours of dedicated free networking opportunities on the show floor each day.