MTB Takes The Show On The Road

Mexico Mobile Displays campaign warms up the winter

By: Dawna Robertson

Longing to hit the beach this winter? Yearning for an eco-adventure experience of a lifetime? Wait no more. The Mexico Tourism Board (MTB) is on the road again, sharing the warmth and allure of Mexico to destinations across North America through Dec. 10. Reaching over 2.2 million people last year, the Mexico Mobile Displays campaign is at it again.

Creating a massive media stir and popularity among the travel industry, the clear glass Promobuses feature a variety of themes from seaside spa displays to eco-adventure tourism scenes. The beach-spa buses are filled with sand, palm trees and real-life spaesque visuals. The eco-adventure displays highlight Mexico’s abundant flora and fauna.

Promobuses are traveling throughout the United States and Canada, hitting a total of 18 locations in just eight weeks. Among the Western U.S. stops are Colorado Springs, Denver, Portland, Salt Lake City, Seattle, Vancouver and Victoria. A calendar for scheduled cities is available at

“Due to the tremendous popularity of the Mexico Mobile Displays’ last year when we first launched the concept of the Promobuses, we have decided to expand the idea to not only include an element of spas within the beach scenes, but also show North Americans why Mexico has become increasingly popular among eco-tourism and adventure travelers,” explained Francisco Ortiz, CEO of the Mexico Tourism Board.

“Offering travelers an array of attractions, Mexico is home to some of the most luxurious and renowned spas in the world, as well as 18 million acres of ecological preserves, 147 protected areas, and dozens of biosphere reserves and national parks that have attracted an abundance of eco-tourism enthusiasts each year,” he added.

For its unique creativity and consumer impact, the Promobus innovation and the MTB have recently been awarded Gold Performance in the Alternative Media category by the Iberian American Advertising Festival (FIAP). This year, 23 participating countries and 4,800 entries competed.

The MTB brings together the resources of federal and state governments, municipalities and private companies to promote Mexico's tourism attractions and destinations internationally. Created in 1999, it is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors.