Marketplace Takes Show on the Road

Interactive experience prom-ises ample information

By: Dawna Robertson

Wondering what’s up south of the border these days? Travel professionals across the U.S. can get all the scoop at the Mexico Travel Marketplace. These events unite major tourism suppliers and tour operators with an audience of travel professionals in Mexico’s most popular markets.

Comprehensive events are being coordinated and produced by Oregon-based Destination Ventures, Ltd., best known as the organizer of the “Magic of Mexico” seminar series (sponsored by the Mexico Tourism Board), as well as the Cancun Tourism Institute.

“Agency Owners/Managers are seeking quality interactions with suppliers,” noted Greg Custer, owner of Destination Ventures. “The days of hauling off a pile of brochures while moving from tabletop to tabletop are headed the way of the printed airline ticket. As retail agents refocus their businesses around new sales models, new supplier relationships are needed.”

For agent attendees, the 2006 program will offer a highly interactive experience, face-to-face supplier meetings, sit-down dinner and classroom-style two-hour seminar.

Show organizers plan to implement a number of new enrollment guidelines including a pre-event Mexico sales questionnaire and mandatory IATAN/CLIA/NACOA/CTO identification. As a result, exhibitors should benefit from a smaller, yet better qualified audience.

The 12 U.S. events are sponsored by various Mexican airlines and tourism boards, including the State of Campeche, Puerto Vallarta, Vallarta-Nayarit and Loreto.

In March, the Marketplace is scheduled for March 13 in Chicago, March 14 in Minneapolis, March 15 in Dallas and March 16 in Houston. April’s schedule features Denver on April 24, Phoenix on April 25, San Diego on April 26 and Costa Mesa on April 27. For May, the event is set for May 8 in Sacramento, May 9 in San Francisco, May 10 in Portland and May 12 in Seattle.

Agents can enroll via e-mail or by phone.


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