Things are looking up with Mexico tourism these days. According
to World Tourism Organization (WTO) figures, the country’s ranking
in international tourism arrivals has risen from eighth to seventh
place. Tourism Secretary Rodolfo Elizondo noted that reports
indicated approximately 21.9 million international guests visited
Mexico in 2005.
Tourism providers are rushing to meet the increasing demand for
service. For example, there are currently 23 new flights to Mexico
from the United States, and Canadians can count on an additional
three flights to Mexico.
“More and more leisure and business travelers are discovering the
many benefits of a Mexican vacation,” said Elizondo. “Our country
not only offers visitors beautiful beaches, an almost endless array
of cultural destinations and many exciting adventure tourism
options, but Mexico does it all while providing tourists with great
value and gracious service.”
Sectur reports that Mexico’s tourism industry was responsible for
generating 1.9 million direct jobs in 2005, up 3 percent over 2004
numbers. With the tourism industry so favorably impacting the
country and its people, Mexico continues to invest considerable
time and effort into further developing it.
The Mexican government has a comprehensive, long-term tourism plan
in place to guide its efforts through 2025. The plan’s goal is to
consistently increase both the number of international visitors and
the amount of tourism revenue.
Created in 1999, the Mexico Tourism Board (MTB) is Mexico’s
tourism promotion agency, and its participants include members of
both the private and public sectors. MTB brings together the
resources of federal and state governments, municipalities and
private companies to promote Mexico's tourism attractions and
destinations internationally. Its offices are located throughout
North America, Europe, Asia and Latin America.