More Than 10,000 Travel Agents Join Riu Partner Club

Positive response shown toward Riu Hotels & Resorts reward program

By: Dawna Robertson

Less than a year since its launching, more than 10,000 travel agents in the U.S. and Canada have signed up for the Riu Partner Club. An incentive and reward program offered by Riu Hotels & Resorts, the Riu Partner Club is designed to help travel agents expand their business and earn rewards for each vacation they book at Riu properties. Regardless of hotel, room category, dates of travel or reservation channel, Riu Partner Club members earn points toward a free vacation for themselves.

“The response to the program has been fantastic,” reported Graziella Vesta, director of the Riu Partner Club. “Members really appreciate the special rates and generous point system. More than 500 agents have enjoyed week-long stays as a result of becoming members.”

As one of the most generous reward programs, Riu awards members earn points for each person and night booked. Agents also earn points for groups and children over two years of age, even if the child stays for free. “And unlike so many other reward programs, points do not expire and there are no blackout dates,” Vesta added. “Agents can use the points whenever they want.”

Members of the Riu Partner Club also receive special amigo rates, exclusive offers, and up-to-date information on resort openings, events and promotions. Even the clients of member agents benefit as they receive a welcome gift on behalf of the agent upon arrival at the hotel. The extremely generous program also awards points to new Riu Partner Club members for reservations booked three months prior to joining. Travel agents can enroll free of charge by logging onto the Riu Web site.

The family-owned Riu Hotels & Resort was founded in 1953 in Mallorca, Spain. The company currently operates more than 110 hotels worldwide, with 23 hotels in the Americas region, including the Bahamas, Dominican Republic, Florida, Jamaica and Mexico.

Adventure Travel JDS Africa Middle East JDS Destinations