New Riviera Maya Resort

Karisma chain opens new porperty

By: Lisa Jennings

Karisma Hotels in November is scheduled to unveil its new Azul Hotel + Beach Resort on the Riviera Maya with a new all-inclusive format.

The sixth Karisma property in Mexico, the 102-room Azul has been stripped down and recreated with a more contemporary décor. The rooms are located in two-story villas along the beach.

The new all-inclusive format will include several creative features, such as “beach butlers” that provide refreshments, towels, and sun products for guests, beach cabanas with privacy curtains for secluded sunbathing or star gazing, and a pool bar with swinging beds.

“When Karisma took over the property, we researched the Caribbean and Mexico and saw many similarities. We were tired with the status quo and decided to give the all-inclusive concept a completely new identity,” said Lubo Krstajic, executive vice president of Karisma. “Based on our previous experience with top hospitality organizations, such as Leading, Preferred and AAA, we drew upon their quality standards and added new services and features in the hopes of creating a completely unique vacation experience.”

The hotel also has parents in mind by offering such services as bottle warmers, strollers, cribs, toys, kids activity programs and play areas for children of various ages. All rooms will have 24-hour room service and DVD players.

The Azul will have a tequila lounge with more than 30 brands available, and the bar will have a frozen top to keep drinks properly chilled. The property also has two restaurants that require no reservations. Menus include low-carbohydrate and low-fat options.

“At Karisma we have developed the concept of gourmet-inclusive,” said Krstajic. “Special attention was placed in the development of the Azul dining experience. We truly believe that the dining experience sets the tone for a vacation, so in each of our properties we create something truly unique.”

Azul Hotel is located about 15 minutes south of Cancun International Airport, and about 20 minutes north of Playa del Carmen. Karisma also operates the El Dorado Royale, A Spa Resort, The Hidden Beach Resort Au Naturel Club, the El Dorado Seaside Suites, and Mi Hotelito, all on the Riviera Maya.

866-KARISMA OR 866-527-4762