Riu Hotels & Resorts’ quick response to
Hurricane Wilma definitely paid off. The day after the storm, the
company had a construction crew on site making repairs and
improvements. As a result, Riu Palace Las Americas, one of the
company’s three resorts in Cancun, reopened two weeks after the
storm and benefited from brisk holiday bookings.
The crew also reestablished the white sand beach.
Riu Cancun reopened on Nov. 11 and Riu Caribe, which implemented
major improvements, reopened on Dec. 23. For Riu, the future in
Cancun continues to look bright. Through the winter, the hotels are
expecting an occupancy rate of over 90 percent.
Of all the Riu properties in Cancun, Riu Caribe was
the most severely damaged. The company took advantage of the
opportunity to make such upgrades as an Asian themed a la carte
restaurant, sports bar with plasma televisions and video games, and
refurnished restaurant and lobby.
Riu properties in Playa del Carmen which include
Riu Palace Mexico, Riu Yucatan, Riu Playacar, Riu Tequila and Riu
Lupita have been open and operational since the storm passed over
the area. Properties have been enjoying a strong occupancy rate
across the board.