Post-Hurricane Bookings Looking Bright

Riu Palace Las Americas in Cancun sees sunny 2006 outlook

By: Dawna Robertson

Riu Hotels & Resorts’ quick response to Hurricane Wilma definitely paid off. The day after the storm, the company had a construction crew on site making repairs and improvements. As a result, Riu Palace Las Americas, one of the company’s three resorts in Cancun, reopened two weeks after the storm and benefited from brisk holiday bookings.

The crew also reestablished the white sand beach. Riu Cancun reopened on Nov. 11 and Riu Caribe, which implemented major improvements, reopened on Dec. 23. For Riu, the future in Cancun continues to look bright. Through the winter, the hotels are expecting an occupancy rate of over 90 percent.

Of all the Riu properties in Cancun, Riu Caribe was the most severely damaged. The company took advantage of the opportunity to make such upgrades as an Asian themed a la carte restaurant, sports bar with plasma televisions and video games, and refurnished restaurant and lobby.

Riu properties in Playa del Carmen which include Riu Palace Mexico, Riu Yucatan, Riu Playacar, Riu Tequila and Riu Lupita have been open and operational since the storm passed over the area. Properties have been enjoying a strong occupancy rate across the board.