Widely known as a one-stop Spring Break party shop to the college
crowd, Rosarito is now taking steps to break out of this box. By
marketing its unique restaurants, family activities, wedding
packages and new vibrant art community, Rosarito is hoping to
create a new face for the destination, in order to draw a more
Restaurants like the very special El Nido offer up sweet doughy
tortillas, fresh guacamole and specialties like venison and quail
raised on a 210-acre farm owned by the restaurateur. Even the
building itself is an experience walls wrapped in branches and
filled with antique stoves that burn wood grown on the same farm.
Far from the omnipresent taco stand, this is the new face of the
culinary world of Rosarito a yearning to keep the town eco-friendly
Family activities, in addition to the beach, include
Foxploration Fox Studios Baja tour with props, costumes and sets
from blockbusters like “Titanic” and “X-Men.” The entrance fee is
$9 for kids under 11 and $12 for adults. Interactive tours are
available and a free shuttle operates on weekends during the summer
from the Rosarito Beach Hotel.
This hotel, dating from 1925, was once a hangout for the hot
Hollywood crowd in the 1940s. It is now trying to attract a family
clientele by allowing two children under 12 to stay and eat dinner
free, as well as activities for kids such as ceramic painting.
Also featured at the hotel is a Mexican Fiesta on Friday and
Saturday evenings (when occupancy is above 40 percent) with a
buffet and traditional music and dancers. Kids are welcome and the
dance floor is the place to be for families. Wedding packages can
be found at almost every hotel and are a convenient option so close
to the border. The 75-room Las Rocas Resort & Spa is a quiet
place with an infinity pool and spa. The resort’s wedding package
includes a three-course dinner, wedding cake, DJ and wedding-night
suite as well as a view of the ocean crashing on the rocks
An art community is rising up in the region in response to a
desire for handcrafted Mexican objects to furnish new condos.
Carved wooden chairs, tables, dressers and handicrafts are
available in small shops, and more formal art galleries are also
popping up. Every Saturday at the Rosarito Beach Hotel the Polos
Gallery presents an art exhibition and a live painter.
But the spring breakers won’t give up without a fight, and $5
two-for-one margaritas are still being hawked on the streets. What
Rosarito does best is the kitschy a Las Vegas-style amusement park
of Mexico. There is even a 70-foot man-made Jesus with arms
outstretched to the sea, and a blinking airplane light atop his
head. Horses for rent are lined up next to bright yellow taxis and
metallic leather wrestling masks, and pinatas are for sale next to
handcrafted sterling silver jewelry. Donald Trump is even planning
his next luxury condo tower in the heart of Rosarito.
This blend of campy Mexican glitz and viable tourist activities
is what Rosarito does best and shouldn’t shy away from. After all,
the tourists don’t.
Foxploration 866-369-2252 www.foxploration.com
Las Rocas Resort & Spa 888-527-7622
Rosarito Beach Hotel 800-343-8582