Secrets Makes Big News with Eight New Properties

Aggressive expansion leads into all-new Mexico regions, Jamaica and the Dominican Republic

By: Dawna L. Robertson

Secrets Resorts & Spas, an AMResorts’ luxury brand, will open four additional properties in Mexico by the end of 2009. The brand is also confirmed to expand to Jamaica, the Dominican Republic and Aruba by 2010.

The aggressive plan to increase the Secrets brand portfolio by adding more than 3,000 rooms and suites in just two years was announced by Alex Zozaya, chief executive officer and president of AMResorts.

According to Zozaya, since Secrets Capri Riviera Cancun’s inception, the property has received overwhelmingly positive responses from guests and travel agents alike. Secrets Capri has also been ranked as one of the world’s top luxury resorts in viewer surveys conducted by online sites Expedia and Trip Advisor.

“Positive guest feedback is invaluable, and is the main impetus for our decision to expand the Secrets brand,” said Zozaya. “We are excited to offer our guests and travel partners additional Secrets’ Unlimited-Luxury experiences in new romantic and tropical destinations in Mexico, Jamaica and the Dominican Republic.”

Secrets Maroma Beach Riviera Cancun will debut this July. The adults-only luxury oasis is set between 500 acres of stunning unspoiled beach and lush rainforest on Maroma Beach, recognized four years in a row by the Travel Channel as the World’s Best Beach. This all-suite resort will boast ocean views in 75 percent of guests’ accommodations, along with expansive pools, beautifully manicured gardens, seven a la carte themed restaurants with bars, and exquisite indoor and outdoor spa facilities.

Opening in August, Secrets Silversands Riviera Cancun will be a sensual sanctuary with a sleek, modern design to appeal to the most discerning travelers. The striking all-suite resort will be one of the most contemporary Secrets properties. Floating beds, oversized showers, Jacuzzis for two, private balconies and Secrets’ signature discrete room service are just a few of the indulgent features that will ensure guests have a serene and romantic retreat. For those seeking an added level of relaxation, the 13,000-square-foot Spa will combine hydrotherapy offerings and state-of-the-art equipment with unique indigenous treatments.

Late next year, Secrets Punta de Mita Resort & Spa will become the first Secrets property in Mexico’s beautiful Nayarit region. Offering an unrivalled luxury vacation experience, this elegant 437-room resort will feature an on-site dolphinarium and upscale shopping offerings. The resort will also provide golf enthusiasts access to a Greg Norman 18-hole golf course.

Located in the southern state of Oaxaca, Secrets Huatulco Resort & Spa will become the brand’s first property in the upscale tourism destination of Huatulco upon opening late in 2009. The luxurious 400 all-suite oceanfront property is situated in an unspoiled area of Mexico where the foothills of the Sierra Madre and the Pacific Ocean blend into one while overlooking Tangolunda Bay. The resort is a twenty minute-drive from Huatulco International Airport and just five minutes from Tangolunda golf course. Neighboring points of interest include popular tourism destinations such as Copalita Waterfalls, La Bocana Lagoon and Rio Copalita.

In other Secrets news, a $2 million spa will be unveiled at Secrets Capri Riviera Cancun this August. A hydrotherapy circuit with cascades, saunas, steam rooms, Jacuzzis, a full-service beauty salon and a personalized concierge service will highlight the new facility.

Secrets Resorts & Spas offer adults an extra measure of romance and sensuality in beautiful settings where everything is included: elegantly-appointed rooms and suites with 24-hour concierge and room services; multiple gourmet restaurants and lounges serving premium beverages; and endless day and evening activities in spectacular settings.