Sol Melia and Preferred Hotel Group Create an Alliance

Preferred Hotel Group adds 11 Sol Melia Hotels & Resorts properties to its portfolio By: By Mark Rogers
Gran Melia Cancun is one of the 11 Sol Melia Hotel & Resort properties added to the Preferred Hotel Group portfolio. // © 2010 Sol Melia Hotels...
Gran Melia Cancun is one of the 11 Sol Melia Hotel & Resort properties added to the Preferred Hotel Group portfolio. // © 2010 Sol Melia Hotels & Resorts

The Details

Sol Melia Hotels & Resorts
www.solmelia.com
 Preferred Hotel Group, a worldwide sales solutions provider to more than 750 hotels and resorts, has added 11 Sol Melia Hotels & Resorts properties to its portfolio. The additional properties will reinforce Sol Melia’s strategic positioning in international markets where Preferred Hotel Group has been working for 40 years.

“The alliance with Preferred Hotel Group represents the union of two quality brands, committed to excellence and a superior guest experience,” said Álvaro Tejeda, senior vice president of the Sol Melia Premium Portfolio in America.

Two hotels from the Melia brand, three properties from the Me by Melia brand and six hotels from the Gran Melia brand — the company’s flagship luxury brand — have been added to the Preferred Hotel Group portfolio. The hotels are: Gran Melia Puerto Rico; Gran Melia Cancun; Gran Melia Don Pepe; Gran Melia Colon; Gran Melia Palacio de Isora; Gran Melia Victoria; Me Madrid; Me Barcelona and Me Cancun; Melia Mexico Reforma; and Melia Cabo Real.

“The alliance represents a sign of quality which will help us monitor our standards and ensure the highest possible levels while, at the same time, allowing us to use their sales platform to position ourselves in markets where we aim to raise our brand recognition,” said Alex Hugot, vice president of the Me by Melia brand in Europe.

All of the hotels, along with others that the company expects to add in the future, have met the Preferred Hotel Group’s standards related to location, architecture, interior and exterior design, facilities, technological equipment and food and beverage service. Hotels admitted to the Preferred Hotel Group must comply with more than 1,600 quality standards and undergo independent inspections.

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