A Brand New Day

TravelAge West expands its focus.

By: M.J. Smith

One of Henry David Thoreau’s best-known statements is: “I say, beware of all enterprises that require new clothes.”

He was wrong.

New clothes usually accompany a fresh challenge the first day of school, Easter Sunday, married life, a new job and who doesn’t benefit from reinventing himself from time to time?

For almost 35 years, TravelAge West has published the news and destination details that agents want. But to succeed in today’s demanding marketplace, travel professionals must have so much more.

With this issue, TravelAge West is expanding its focus. Of course we will continue to report the news, but now we’ll also tell you what it means to the future of the travel industry, especially in the West, and ultimately to your own business.

We are launching a research feature that highlights regional information you can’t find anywhere else, and we’re increasing our how-to business coverage.

So what was that about new clothes?

As you’ve probably already noticed, TravelAge West has had a makeover. The editors have chosen bolder type, a new color palette and some distinctive graphic devices to help us present the newly expanded content.

Please let us know what you think of the changes info@travelagewest.com. We would like to hear your comments.

For years you’ve told us that TravelAge West is your premiere travel publication and the easiest of all to read. We think these additions and our new design will put us even further out front and we hope you agree.