One of Henry David Thoreau’s best-known statements is: “I say,
beware of all enterprises that require new clothes.”
He was wrong.
New clothes usually accompany a fresh challenge the first day of
school, Easter Sunday, married life, a new job and who doesn’t
benefit from reinventing himself from time to time?
For almost 35 years, TravelAge West has published the news and
destination details that agents want. But to succeed in today’s
demanding marketplace, travel professionals must have so much
With this issue, TravelAge West is expanding its focus. Of
course we will continue to report the news, but now we’ll also tell
you what it means to the future of the travel industry, especially
in the West, and ultimately to your own business.
We are launching a research feature that highlights regional
information you can’t find anywhere else, and we’re increasing our
how-to business coverage.
So what was that about new clothes?
As you’ve probably already noticed, TravelAge West has had a
makeover. The editors have chosen bolder type, a new color palette
and some distinctive graphic devices to help us present the newly
Please let us know what you think of the changes
firstname.lastname@example.org. We would like to hear your comments.
For years you’ve told us that TravelAge West is your premiere
travel publication and the easiest of all to read. We think these
additions and our new design will put us even further out front and
we hope you agree.