Guestrooms elegantly reference the film.
In celebration of the 50th anniversary of Alfred Hitchcock’s famous thriller "Vertigo," Personality Hotels is launching the new Hotel Vertigo this December in San Francisco’s Nob Hill area.
"In the film ‘Vertigo,’ the character Gavin Elster says, ‘The things that spell San Francisco to me are disappearing fast … color, excitement, power, freedom.’ Hotel Vertigo, with its expressive, whimsical design and electrifying vibe will definitely put that myth to rest," said Personality Hotels president and CEO Yvonne Lembi-Detert.
The chic new property was designed by award-winning firm Thomas Schoos Design, Inc., which is known for designs in some of L.A.’s top celebrity hot spots, including Koi, Citizen Smith and O-bar. The firm used a playful and imaginative style with sophisticated references to the film in all 97 guestrooms. Guests are greeted with "Madeleine" cookies and can, of course, watch complimentary in-room showings of "Vertigo." Custom-designed room elements include high wing-back chairs in glossy orange leather stitched with the word "vertigo" on the seat and contemporary original wall art that reflects the ‘swirl’ symbol in the film. The second-floor meeting room, aptly named the The Ledge, is outfitted with state-of-the-art technology and boasts expansive glass windows overlooking the lobby.
Five Hitchcock Suites include The Gavin, The Scottie, The Carlotta, The Midge and The Madeleine, each created around a specific movie character. A mysterious Suite 13 features 13 discreet nods to Hitchcock’s masterpiece that only those most familiar with the movie will be able to uncover.