A Good Year For Agents

With the end of 2011 in sight, travel agents should, once again, feel good about weathering yet another storm By: Kenneth Shapiro
Kenneth Shapiro
Kenneth Shapiro

With the end of 2011 in sight, travel agents should, once again, feel good about weathering yet another storm. This year certainly brought a few low points for the industry (yes, Mr. President, travel agents are still around), but it also saw a new respect from the mainstream media through stories about the important role agents play as consumer advocates and knowledgeable sales specialists. We might not be entirely out of the woods, economically speaking, but it feels like we are finally on the way.

For TravelAge West, this 42nd year of the publication’s existence saw some new and evolving products, but the mission has remained the same: to be the voice of Western travel agents and the travel industry in the West. Our goal is always to be the number-one source of destination and product information for our readers.

I speak for the entire staff when I thank you for your loyalty to our publication. We all look forward to continuing the journey with you in 2012 and beyond.

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