ARTA's Action Plan

Kenneth Shapiro Recently I received an encouraging E-mail from the Association of Retail Travel Agents (ARTA), addressing the exclusive agreement reached between the AARP and Travelocity a development I’ve heard many agents say troubled them. I call the E-mail encouraging because right there in the title

By: Kenneth Shapiro

Recently I received an encouraging E-mail from the Association of Retail Travel Agents (ARTA), addressing the exclusive agreement reached between the AARP and Travelocity a development I’ve heard many agents say troubled them. I call the E-mail encouraging because right there in the title ARTA used the phrase “market action plan,” and I find it refreshing these days when an organization even attempts to have a “plan” for fixing some of the probelms in our industry. So often, it seems, there’s no plan, let alone one that involves “action.”

As it turns out, it even seems like a good plan. In the weeks ahead, ARTA will contact major travel suppliers to compile a list of companies that will continue to provide senior discounts through independent agents, which in turn will help agents be more aware of their options. The E-mail also said the list as well as the “market action plan” that gives agents tips on how to find and attract more senior customers will be available to members and non-members alike.

I sincerely hope that agents will make use of these resources, as well as any resources available from other organizations. When we come together as an industry, everyone wins.

www.artaonline.com

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