ASTA Makes Structural Change

ASTA’s board of directors unanimously approved a plan to develop a new business model that creates two membership categories for the association. The categories, according to ASTA officials, are currently being referred to as “premium” and “select.” Premium members would receive “concierge-level” se


ASTA’s board of directors unanimously approved a plan to develop a new business model that creates two membership categories for the association. The categories, according to ASTA officials, are currently being referred to as “premium” and “select.”

Premium members would receive “concierge-level” services currently not available, ASTA officials explained, while Select members would interact with the association, most often electronically, and pay for select services on an a la carte basis.

“The model was determined to be the best for the future of ASTA,” said Kathryn Sudeikis, ASTA’s president and CEO.

Once a business plan is created, it will be presented to the board for a vote in June and to the membership for a referendum.

If the plan is approved, it could be put in place within two years.

www.astanet.com

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