ASTA Reveals Technology and Web Usage Report// © 2011 Photos.com
The American Society of Travel Agents (ASTA) recently released the results of its 2010 Technology and Web Usage Report, which found that travel agencies have begun to see strong value in their websites, with an average of 27 percent of client requests coming through the Internet, representing 18 percent of all agency revenues. According to ASTA, the survey is the only report of its kind that specifically looks at online booking revenue, Internet usage, Web 2.0 marketing, and website development from an agency's point of view.
"Travel agents are very adept at using the Internet for research, gathering travel industry information and for booking travel and, today, many are also using the Internet and some form of social media marketing," said ASTA president and chairman Chris Russo. "Rather than being pushed out of business by the Internet, travel agents have embraced it and are leveraging its power to enhance their operations."
In other findings, the percentage of travel agencies that book directly on supplier websites dropped in 2009, and 52 percent of respondents named Facebook as their most used networking and marketing technique, citing its ease of use in connecting with current and potential customers. www.asta.org