ASTA in So. Africa

Earlier this month, the American Society of Travel Agents (ASTA) held its annual International Destination Expo (IDE) in South Africa.


From left to right: Dean Jacobberger, SAT; Virginia Dionisio, SAT; Bill Maloney, ASTA; Sthu Zungu, SAT North America; Chris Russo, ASTA; Didi Moyle, SAT; Johann Van der Walt, SAT; and Mark Williams
From left to right: Dean Jacobberger, SAT; Virginia Dionisio, SAT; Bill Maloney, ASTA; Sthu Zungu, SAT North America; Chris Russo, ASTA; Didi Moyle, SAT; Johann Van der Walt, SAT; and Mark Williams, SAT

Earlier this month, the American Society of Travel Agents (ASTA) held its annual International Destination Expo (IDE) in South Africa. More than 120 South African suppliers, including representatives from each of the nine provinces, participated.

"The attendance exceeded our expectations, and speaks to the strength of South Africa’s position in the U.S. market," said Sthu Zungu, president, South African Tourism (SAT), North America. "We have built a critical mass of agents who are now advocates for the destination, and who can sell South Africa with confidence having experienced the product firsthand."

Agents had the opportunity to complete the South African Tourism destination specialist program at the conference to become certified Fundi agents.

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