Adventure Travel By Bike

It’s not just for athletes anymore

By: Duke Anderson

So you’re not quite fit enough to hike Mt. Kilimanjaro or brave enough to hanglide from a 2,000-foot cliff in Brazil. This doesn’t mean that you (or your clients) should be excluded from this hot segment of the industry. There are plenty of options out there for those who want to experience something unique in their travel, but not necessarily physical exhaustion.

The adventure market has many segments. The concept of “adventure” is highly subective, and is bound only by your clients’ imaginations. Does sipping wine in a French chateau sound too taxing? How about shooting photos of lions, giraffes and wildebeest from the comfort of a Land Rover?

One of the best hiking trips I’ve taken was in the hills and mountains of Oahu. So just because a customer asks you for adventure suggestions doesn’t mean that you should forget about perennially popular destinations, either.