So you’re not quite fit enough to hike Mt. Kilimanjaro or brave
enough to hanglide from a 2,000-foot cliff in Brazil. This doesn’t
mean that you (or your clients) should be excluded from this hot
segment of the industry. There are plenty of options out there for
those who want to experience something unique in their travel, but
not necessarily physical exhaustion.
The adventure market has many segments. The concept of
“adventure” is highly subective, and is bound only by your clients’
imaginations. Does sipping wine in a French chateau sound too
taxing? How about shooting photos of lions, giraffes and wildebeest
from the comfort of a Land Rover?
One of the best hiking trips I’ve taken was in the hills and
mountains of Oahu. So just because a customer asks you for
adventure suggestions doesn’t mean that you should forget about
perennially popular destinations, either.