America West and Virgin Atlantic Expand Partnership

America West, Virgin Atlantic Expand Partnership with Code-Shares

America West and Virgin Atlantic have started code-sharing, expanding a marketing relationship that has included frequent-flyer reciprocity since 1999.

Initially, Virgin will place its code on America West flights in eight markets: Las Vegas to Los Angeles, San Diego, San Francisco and New York (Kennedy); Phoenix to Los Angeles, San Francisco and Washington (Dulles); and New York (Kennedy) to Los Angeles.

America West also has maintained a code-share and frequent flyer partnership with British Airways since 1996. As a result, America West actually will be carrying both Virgin and British Airways codes in the Las Vegas-Los Angeles and Las Vegas-San Francisco markets, albeit on different flights in those markets. America West and British Airways also have frequent flyer reciprocity.

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