Americans Bullish on Travel Intentions

A new survey has found that the travel intentions of both stock investors and noninvestors remain strong between now and the end of the year.


A new survey has found that the travel intentions of both stock investors and noninvestors remain strong between now and the end of the year.

The national poll conducted by Yesawich, Pepperdine & Brown, a marketing services firm that tracks the travel habits, preferences and intentions of Americans, revealed that more than nine out of 10 adults who planned a trip between now and the end of the year still intend to take those trips.

There was almost complete unanimity among individuals with investments in the stock market (94%) and noninvestors (95%), both of which indicated they plan to stick with their leisure travel plans despite the recent decline in the stock market.

Among business travelers, the stated intention to take trips planned between now and December was equally positive. Ninety-two percent of business travelers with investments in the stock market said they are not planning to change their business travel plans, while 94% of noninvestor business travelers expressed the same sentiment.

“The travel industry has had more than its fair share of tough breaks since last September, and this comes as very welcomed news,” said Peter Yesawich, president and CEO of Yesawich, Pepperdine & Brown.

Business travelers, both investors and noninvestors, said they are less likely to take incentive trips (48%) or attend corporate meetings (34%) or professional or trade association conventions (34%).

The survey, conducted immediately after the precipitous decline in the stock market during the week of July 22, polled a nationally representative sample of 801 adults.

Also, leisure travelers with investments in the stock market said they are less inclined to take international vacations (58%), gambling trips (57%) or trips to theme parks (38%).

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