A new survey has found that the travel intentions of both stock
investors and noninvestors remain strong between now and the end of
The national poll conducted by Yesawich, Pepperdine & Brown,
a marketing services firm that tracks the travel habits,
preferences and intentions of Americans, revealed that more than
nine out of 10 adults who planned a trip between now and the end of
the year still intend to take those trips.
There was almost complete unanimity among individuals with
investments in the stock market (94%) and noninvestors (95%), both
of which indicated they plan to stick with their leisure travel
plans despite the recent decline in the stock market.
Among business travelers, the stated intention to take trips
planned between now and December was equally positive. Ninety-two
percent of business travelers with investments in the stock market
said they are not planning to change their business travel plans,
while 94% of noninvestor business travelers expressed the same
“The travel industry has had more than its fair share of tough
breaks since last September, and this comes as very welcomed news,”
said Peter Yesawich, president and CEO of Yesawich, Pepperdine
Business travelers, both investors and noninvestors, said they
are less likely to take incentive trips (48%) or attend corporate
meetings (34%) or professional or trade association conventions
The survey, conducted immediately after the precipitous decline
in the stock market during the week of July 22, polled a nationally
representative sample of 801 adults.
Also, leisure travelers with investments in the stock market
said they are less inclined to take international vacations (58%),
gambling trips (57%) or trips to theme parks (38%).