Andaz West Hollywood Names New Sales and Marketing Director

After transforming from a Hyatt, the property has a new director

Guerrieri // (c) 2010 Andaz


Andaz West Hollywood, the former Hyatt on Sunset Strip, named Melvin Guerrieri its new director of sales and marketing.

In his new position, Guerrieri will direct sales and marketing programs, including advertising, online outreach and sales strategies for Andaz WeHo, the first North American addition to Hyatt’s new collection of luxury boutique hotels.

“[Guerrieri] has an impressive background in rebranding and relaunching Hyatt properties, and his experience will be key as we continue to reposition our property and market the Andaz brand,” said Michel Morauw, general manager of Andaz WeHo. “We are very pleased to have him join our team.”

Guerrieri was most recently the associate director of sales for the 429-room Hyatt Regency Mission Bay Spa & Marina in San Diego, where he helped rebrand the property following a $65 million renovation.